INVISTA’S CORDURA® Brand Team Welcomes Sophia Ou, Asia Pacific CORDURA® Brand Senior Marketing Specialist
INVISTA’s CORDURA® brand team welcomes Sophia Ou as Asia Pacific (AP) CORDURA® brand senior marketing specialist.
In her new role, Ou will be an integral part of the performance and protective fabrics business team. As AP CORDURA® brand senior marketing specialist, Ou will be responsible for execution of marketing efforts designed to increase trade and consumer awareness for the CORDURA® brand in the AP region.
“We are honored to have Sophia on our team,” said Cindy McNaull, global CORDURA® brand and marketing director. “Her experience in the fashion and outdoor industries is impressive and has quickly made her a valuable addition to the team. We look forward to her fresh perspective that will undoubtedly help further develop the CORDURA® brand in the Asia Pacific region.”
Ou brings more than four years of experience in marketing and outdoor related industries, with several years of hands-on experience as a leader in marketing and public relations. With her creative background in marketing and advertising, Ou will aid in the development and expansion of the CORDURA® brand, with specific emphasis on the outdoor and travel segment in the region.
Prior to joining INVISTA’S CORDURA® brand team, Ou served as marketing executive for The North Face, VF Group, a global retailer of high-performance apparel, outdoor equipment and footwear. Ou also served as the media and public relations supervisor for the Northland Garment Nanjing Company where she established media and public relations strategies and managed the company’s media purchasing. Additionally, Ou worked with OKWAP, Inc. Nanjing to provide advertising, public relations and digital marketing support.
Ou studied art and design at Nanjing Radio and TV University, as well as advertising at Nanjing Normal University.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
Howard, Merrell & Partners