Introducing Wisha™ brand – INVISTA's most affordable carpet fiber
Latest carpet fiber innovation is designed to stand out for stain resistance and flammability resistance
INVISTA, the global textile industry pioneer, has unveiled Wisha™ carpet fiber, the latest addition to its existing carpet fiber portfolio. Wisha™ carpet fiber is INVISTA's most affordable fiber. It features inherent stain resistance and improved flammability resistance compared to carpets made with polypropylene fiber, making it perfect for corporate offices in China that need an affordable carpet fiber that need to strike a balance between stain resistance and affordability.
Wisha™ carpet fiber was designed and tested at INVISTA's state-of-the-art laboratory in the USA. The research and development process for the fiber took two years and as a result, Wisha™ carpet fiber substantially surpasses the flammability performance standards in both China and the USA. Despite its affordability, it is designed to stand up to interior sunlight and the toughest stains. It is endorsed by INVISTA's well-known Antron® carpet fiber brand and will be available in China from end of November.
"Our decision to develop Wisha™ carpet fiber came about through listening to our Chinese customers”, said Mark Delaplane, Vice President of the company's Asia Pacific Flooring business. “They told us that what they wanted was a fiber that could stand up to stains and have good flammability performance, but that was also affordable. This process of customizing our products to meet the needs of individual markets is in line with INVISTA's global localization strategy. But our ability to do this effectively still depends on our relationships and networks in each market. We're fortunate to have very long-standing and supportive partners in China, and I'm confident that Wisha™ carpet fiber will prove very popular here."
INVISTA Performance Surfaces business in China includes local production of type 6 nylon and processed yarns. Other brands marketed by INVISTA Performance Surfaces include its flagship Antron® carpet fiber brand, with product lines including Antron® Lumena™ solution dyed nylon and Antron® Legacy™ nylon. INVISTA is already a major player in the carpet fiber markets both globally and in China.
INVISTA takes a holistic approach to the textiles and apparel value chain, constant seeking opportunities to innovate and collaborate. Its extensive network relationships enable the company to identify opportunities to create value for the mills, manufacturers, distributors and retailers that the company works with.
"Wisha™ carpet fiber brings together benefits that various different types of carpet fiber can offer, such as free from annoying static and colour fastness, in a single fiber," continued Mark Delaplane of INVISTA. "I believe we have developed a fiber that is precisely in line with what our customers in China want. Naturally, INVISTA continue to seek opportunities to meet the evolving needs of our customers in China."
More information on Wisha™ carpet fiber can be found at www.wisha.com.cn.