INVISTA and ARVIND Team up to Lead the Stretch Denims Category in India
INVISTA, one of the world’s largest integrated producers of polymers and fibers, teams up with ARVIND to build new roads into the high potential global denim market. This association seeks to bring to India the best of technologies from INVISTA together with the denim fabric making expertise of ARVIND, to piece together an eventful journey for the Indian denim market going forward.
Rishi Suri, Business Head - South Asia, INVISTA said, “Denim fabric was introduced to India in 1986 and the mid ’90s - 2000 was a period of rapid growth for the denim market in India. From a single mill in 1987 the number has grown to more than 27 in 2012. Considering that over 70% of the global denim fabric production lies in Asian countries, this is an extremely important segment for INVISTA and we are glad to join hands with ARVIND Limited, one of our most prized customers, to jointly offer innovative and high quality products in this growing category.”
Over the past few years, the Indian market has moved beyond the five-pocket blue denim. Jeans has evolved in terms of convenience, comfort and fashion keeping in minds the evolving lifestyles and preferences of the Indian youth. The two world leaders in their respective categories pioneered the introduction of high-quality denim technology in India a decade ago. Currently, they are looking forward to introducing INVISTA’s latest world class fabric innovations in the market catering to these specialized consumer needs.
INVISTA provides LYCRA® Fiber, LYCRA® T400® Fiber and world-leading technological expertise to develop fabrics like TOUGH MAX™ LYCRA® Fabric, LYCRA® dualFX® Fabric etc. These fabric innovations have been developed and introduced in India basis consumer needs for excellent comfort, quality, durability and style and is backed by extensive consumer research.
Aamir Akhtar, CEO, ARVIND Denim says, “INVISTA is known for its product innovation. We have had a wonderful experience collaborating with INVISTA and gaining the first mover's advantage in the region by launching stretch denims with LYCRA® Fiber and LYCRA® T400® Fiber, and many other innovations. The use of INVISTA’s sophisticated fiber and fabric technologies under the guidance of world-renowned designers has enabled Arvind to deliver many firsts in the international denim markets. From Arvind we ensure a stretch that performs and stretch which provides freedom to the designer to create a fashion denim he/she would want to create. We have also mastered extremely difficult stretches with Lycra like Stretch Selvedge Denim, Stretch Jacquard Denim, Super soft high recovery excel stretch denim and many more.”
Arvind Denim Division was established in 1987 and has since grown into one of the world's largest denim producer. With a turnover of US$ 180 million, Arvind Denim has a capacity for producing 110 million metres per year. The denim is exported to more than 70 countries all over the world, besides catering to the Indian market.
About LYCRA® fiber
The LYCRA® fiber brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastanefiber and other premium stretch fibers and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fiber as an ingredient can help make garments and the people that wear them look better and feel better. LYCRA® branded fibersareessential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibers are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters.
LYCRA®, FREEF!T®, T400®, dualFX™, TOUGH MAX™, COOLMAX® and THERMOLITE® are trademarks of INVISTA.