INVISTA finds the designers of tomorrow: LYCRA® Future Designers Award at the WGSN Global Fashion Awards 2014
INVISTA, one of the world’s largest integrated producers of polymers and fibres and owner of the LYCRA® brand, is searching for the designers of the future. For the third year, the LYCRA® Future Designers Award will be presented at the WGSN Global Fashion Awards in November to the student or graduate who demonstrates outstanding, unique design and innovation talent.
The LYCRA® Future Designers Award is now open for entries, with the eventual winning designer receiving an exclusive opportunity to work with expert mentors at INVISTA and receiving a prize to help the winner invest in a business plan, press and fabrics with LYCRA® fibre to support the creation of the winning collection.Denise Sakuma, Global Brand Communications Director for INVISTA Apparel & Advanced Textiles says, “We share WGSN’s passion for finding and nurturing new talent, so we’re very excited to support the LYCRA® Future Designers Award again for 2014.”
“Innovation and creativity are the foundations of the LYCRA® fibre brand, so we will be looking for a designer who brings fresh ideas, vision and inspiration to the market, someone who has a strong sense of their own brand, a clear understanding of their target customer and of where they would like to take their career and business in the future.”
Lauretta Roberts, WGSN Global Fashion Awards Director, says: “Finding talent at a student level is key to ensuring an ever-evolving, innovative and fresh fashion industry. In INVISTA, with its LYCRA® brand, we have a sponsor that is committed to working with, and investing in, new talent, offering students and recent graduates a fantastic and unique opportunity to work with experts in their field.”
To enter, participants must submit designs, including sketches, moodboards and other supporting material, for a minimum of four and a maximum of six pieces/looks that could be manufactured using LYCRA® fibre brand products. At least three of the pieces/looks must be intimate apparel, swimwear, active sportswear or hosiery/tights categories.
The 2013 LYCRA® Future Designers title was awarded to Lucy Gardner who graduated from Falmouth University, and the 2012 one was awarded to Shireeka Devlin who graduated from the London College of Fashion.
Entries are made via the Global Fashion Awards website www.globalfashionawards.com or INVISTA’s LYCRA® fibre brand Facebook page www.facebook.com/LYCRAFutureDesigners, with the entry deadline for submissions ending on Friday, 20th June. Full terms & conditions are detailed on the WGSN Global Fashion Awards website.
WGSN 2014 Global Fashion Awards will be judged by an elite panel of global experts, set to be announced in June. Previous judges include industry influencers Giles Deacon, Stephen Jones, Rankin, Laura Bailey.
About LYCRA® fibre
Do you know the LYCRA® fibre brand?
The LYCRA® fibre brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fibre and other premium stretch fibres and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fibre ingredient can help make garments and the people that wear them look better and feel better.
LYCRA® branded fibres are essential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibres are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters.
The LYCRA® fibre brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibre businesses. To distinguish “LYCRA®” as a brand, the word “LYCRA®” must be reported in all caps and with an ®, and always used in connection with the appropriate generic term.
About WGSN Global Fashion Awards
The WGSN Global Fashion Awards are the only awards in the industry to recognise fashion innovation and breakthrough talent on a global scale with categories ranging from Breakthrough Designers in Womenswear, Menswear and Footwear & Accessories to design innovation awards for brands and retailers in specialist categories such as Womenswear, Menswear, Kidswear, Sports/Activewear and Intimates/Swim, among others. Retail and digital innovation is also recognised in categories such as best new retail concept, best store and best e-store. For a full list of categories, please visit: www.globalfashionawards.com.
Now in their fifth year the awards regularly attracts more than 2,000 entries from 50 countries and are celebrated at a gala event in London attended by 400 industry VIPs.
WGSN is the world's trend forecaster, equipping style-driven businesses around the world with future intelligence and creative inspiration on what's new and what's next through digital subscription and bespoke research services: www.wgsn.com.
WGSN is part of WGSN Group, which is a strategic intelligence, insight and trends business comprising market-leading products including WGSN, Stylesight, Planet Retail and WGSN INstock: www.wgsngroup.com.