INVISTA Launches Premium Engineering Polymers Brand TORZEN™ in China
World’s largest polyamide 6.6 polymer producer introduces compounded products at ChinaPlas 2012
INVISTA, the world’s largest producer of polyamide 6.6 polymer*, unveils TORZEN™ resin, its premium polyamide brand for engineering polymers for the China market at the 2012 ChinaPlas in Shanghai, aiming at further expanding its presence in premium polyamide market in the region. The trade show is being held on April 18-21 at the Pudong New International Exhibition Center.
The launch of the new brand comes at a time of remarkable growth for INVISTA Engineering Polymers, in Asia and around the globe. Company sales in compounding resin are steadily growing, and prime feedstock sales in Asia Pacific region have grown several-fold in the past 18 months. The feedstock business of INVISTA has succeeded in building sound awareness in China and the Asian market since the company entered the engineering polymer market a few years ago.
“The TORZEN™ brand is a celebration of progress we’ve made and success we’ve already experienced,” said Kurt Burmeister, executive vice president of INVISTA Engineering Polymers. “It represents high-quality, high-value polyamide 6.6 from INVISTA and stands for enhanced value for our customers. The expansion of our commercial and technical capabilities in China complements our commitment to work with local customers to identify exciting new applications.”
In order to help its customers simplify their operations, INVISTA has introduced a range of global compounded products to its engineering polymers portfolio, enabling the use of a few products in manufacturing multiple applications.
“Furthermore, in order to address a gap in the market place, we are introducing in China the TORZEN™ Marathon™ resin, a new PA66 resin with improved heat aging properties, which can be positioned in applications that are challenging the limits of conventional nylon 6,6,” said Burmeister.
While approximately 45 percent of INVISTA’s high quality PA66 compounded products go into the automotive market, the company also sells to consumer and E&E markets.
Since the business was launched in 2009, INVISTA has used a network of compounders to support the company’s operations. The use of third-party compounders allowed INVISTA to speed its products to market and begin its exponential growth. Now, with a business presence in North America, South America, Europe and Asia, INVISTA is pursuing the second phase of its development: investing in compounding capabilities of its own.
“As the world’s largest producer of polyamide 6,6 polymer *, we have expanded our downstream capabilities to sell directly to molders, tiers and OEMs,” said Burmeister. “We plan to invest in polymer and compounding assets around the globe, and China with its fast growing market for nylon will definitely be on the top of our consideration. We’re now in the process of building a nylon 6,6 intermediates and polymer plant in the Shanghai Chemical Industry Park with expectation to begin construction in 2013 and commence production in phases beginning in 2014.”
For more information on INVISTA’s engineering polymer products, visit ep.INVISTA.com, or visit INVISTA’s exhibit at ChinaPlas, stand A31, Hall N3.
*according to a 2011 capacity report from the PCI Polyamide Yellowbook
Communication and Public Affairs, China
Government and Public Affairs, Asia