Eudon Choi Awarded LYCRA® Style Emerging Talent Award at WGSN Global Fashion Awards
INVISTA, one of the world’s largest integrated producers of polymers and fibers, and owner of the LYCRA® fiber brand, is proud to announce the winner of a new award category at the second annual WGSN Global Fashion Awards. The LYCRA® Style Emerging Talent Award was presented to Eudon Choi on Oct. 20 at a gala dinner in New York City. Choi, a Korean-born and London-based designer, studied at the Royal College of Art and launched his own line in 2009. His first catwalk show was at the London Fashion Week in fall 2010, and his designs have been featured in magazines such as Elle, Vogue, Harpers Bazaar and Marie Claire.
“INVISTA and its LYCRA® fiber brand have enjoyed a long history of discovering and supporting emerging design talent all over the globe, and we are pleased to continue this tradition with the WGSN Global Fashion Awards,” said Libby Neuner, INVISTA global marketing director, ready-to-wear, at the awards dinner on Thursday. “Congratulations to Eudon on his achievement.”
“I am incredibly honoured to receive WGSN’s LYCRA® Style Emerging Talent Award at the WGSN Global Fashion Awards,” said Choi. “It is amazing to be recognised as an emerging talent but also this is a very exciting opportunity to collaborate with INVISTA and to be able to use fabrics made with LYCRA® fiber.”
As the winner of this award, Eudon Choi will receive consulting, marketing, technical and sourcing services from INVISTA during the development and launch of his fall/winter 2012/2013 collection.
About LYCRA® Style fiber
LYCRA® Style fiber was specifically designed to meet consumers’ needs for personalized style without compromising comfort or fit. Additionally, it was developed for the unique branding, performance and pricing needs of the ready-to-wear market. The brand helps to create clothes that consumers love to wear, all day, every day, from day to night, and for casual to dressy occasions.
INVISTA Brand Communication Manager