INVISTA adds some sass and spice to our busy summer schedules with Rimmel London mascara and nail polish incorporating LYCRA® technology
Think you know the LYCRA® brand? Think you know everything the fibre is found in? Well, prepare to be dazzled. This year will see INVISTA help put the bounce back into summer make-up collections across Europe as it partners with Rimmel London to create LYCRA® technology based mascara and nail polish. The weightless LYCRA® technology allows every European woman and girl’s make-up style to be outrageously big but has the added benefit of practical wear that every modern fashionista on-the-go needs to fit in with their busy summer schedule.
Rimmel London’s new revolutionary mascara Scandaleyes LYCRA® Flex is enriched with weightless LYCRA® technology, promising outrageously lush lashes that never feel stiff or brittle. Lashes stay supple throughout the day no matter how many coats you add; you can go from sexy to sexier without the clumps and brittles! Women need no longer be afraid to build up the coats for even more volume and extra drama. Be adventurous!
This extra LYCRA® lift is perfect for all those spontaneous summer nights out after work as you can reapply the mascara as much as you like for a fuller and fun effect – guaranteed to get the night started with a bang!
But don’t forget, no outfit would be complete without that added touch of glamour on your nails. Rimmel’s new Salon Pro With LYCRA® Nail Polish combines all the benefits of a professional 5-step manicure in one. This means a base coat, top coat and gel colour all in one easy application - without the hassle of curing or even leaving your home or office - and all at a fraction of a salon prices! Now that’s flexible fashion…
This professional application courtesy of the LYCRA® technology will last up to 10 days and means less wear and tear so women everywhere are free to party to their heart’s content without running the risk of looking drab or shabby.
Denise Sakuma, Brand Communications Director, INVISTA says: “Our collaboration with Rimmel London just goes to show how versatile LYCRA® is, and how you may not even realise that you are wearing something that incorporates the fibre properties. Rimmel London is an iconic make-up brand and we are thrilled to be working in conjunction with them. And the fact that supermodel and style icon Kate Moss has given the nail varnish her own thumbs up makes it even more special!”
Both the mascara and nail polish will be available in the following markets: Benelux, Czech Republic, France, Hungary, Ireland, Italy, Poland, Romania, UK, Sweden, Turkey, South Africa, Tunisia, Portugal, Morocco, Finland, Denmark, Estonia, Lithuania, Belarus, Kazakhstan and Malta.
Salon Pro With LYCRA® has a huge global palette of 49 fashion-driven shades. Furthermore, the collection includes 12 bold new shades created, named and signed by Kate Moss herself. Inspired by Kate’s love of the London music scene, each of her cutting-edge colours offers something for everyone.
Do you know the LYCRA® fibre brand?
The LYCRA® fibre brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fibre and other premium stretch fibres and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fibre ingredient can help make garments and the people that wear them look better and feel better.
LYCRA® branded fibres are essential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibres are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters. The LYCRA® fibre brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibres businesses.
To distinguish “LYCRA®” as a brand, the word “LYCRA®” must be reported in all caps and with an ®, and always used in connection with the appropriate generic term.LYCRA® is a trademark of INVISTA.
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