CORDURA® Denim Featured in Bass Pro Shops® RedHead® Denim Utility Jeans for Men

Durable jeans designed to meet construction workers, farmers and all day, everyday tough work needs

WICHITA, Kan. - Jan. 18, 2012 - INVISTA’s CORDURA® brand team announces the availability of RedHead® Denim Utility jeans made with CORDURA® Denim fabric at Bass Pro Shops®, one of America’s premier outdoor retailers.

“The RedHead® Denim Utility jeans are as comfortable as comparable weight cotton, with four times better resistance to abrasion* to boot,” said Larry Whiteley, manager of communications at Bass Pro Shops. “We think the wearers of these jeans will be pleased with the comfort of CORDURA® Denim fabric, and the functionality and convenience of the features.”

Some of the tailored features of the RedHead® Denim Utility jeans include:

  • Rivets at all stress points
  • Hammer loop
  • Tool pocket on right side
  • Two front pockets
  • Watch pocket on right side
  • Two back patch pockets

Constructed of 84 percent cotton/16 percent high strength INVISTA T420 nylon 6,6 fiber, the RedHead® Utility jeans are machine wash and dryable for added convenience.

Part of the CORDURA® brand Apparel Collection, CORDURA® Denim fabric retains the authentic look and feel of traditional 100 percent cotton denim, but with added abrasion resistance, and toughness. CORDURA® Denim fabric is designed to provide jeans with exceptionally durable performance without compromising on comfort and style, and brings with it the heritage of the CORDURA® brand which has proven performance in the world’s toughest environments.

To learn more about Bass Pro Shops® RedHead Utility Jeans and CORDURA® Denimfabric technology, be sure to visit www.basspro.com and www.CORDURA.com.

*Martindale testing based on 13.75 oz denim fabric

About CORDURA® brand

INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As TheWorld Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for itsresistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient inmany of the world’s leading high-performance gear and apparel products ranging fromluggage, upholstery and backpacks to footwear, military equipment, tactical wear,workwear and performance apparel. The CORDURA® brand is a registered trademark ofINVISTA, one of the world’s largest integrated polymer, intermediates and fibersbusinesses. To distinguish the CORDURA® brand, the word “CORDURA®” must bespelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketingtools please visit www.CORDURA.com and follow us on Facebook,http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, andYouTube, http://youtube.com/CORDURAbrand.

About INVISTA

INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX™, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA®, TACTEL®, TACTESSE®, TERATE®, TERATHANE® THERMOLITE® and TORZEN™. More information on INVISTA can be found at www.INVISTA.com.

Elizabeth Romero

Howard, Merrell & Partners

Work 919-844-2714

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