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Attiva Introduces Apparel Range for Emerging Sports Categories with INVISTA’s LYCRA® SPORT Fabric
INVISTA, a world leader in integrated fibers and polymers has collaborated with Attiva India, a lifestyle sportswear company to help them develop a new apparel range for emerging alternative sports with LYCRA® SPORT fabric. INVISTA’s LYCRA® SPORT fabric combines stretch fiber technology and meets demanding fabric performance requirements, designed specifically for sport and outdoor apparel.
Attiva India’s apparel range with LYCRA® SPORT fabric includes sportswear, swimwear and cycling jerseys. The range is available through popular online shopping sites like Yebhi.com as well as multi-brand sport outlets such as Total Sports, Champion Sports and Diamond Sports across India. The range carries the LYCRA® SPORT fabric hand tag, an assurance of superior quality of the product. In internal as well as independent research studies*, LYCRA® SPORT fabrics were shown to perform better than those containing generic spandex on the key parameters of recovery power, shape retention and freedom of movement.
Avinash Chandra, Marketing Head, South Asia, INVISTA said, “There is increasing interest among Indian consumer towards swimming and cycling, and we are delighted to enable Attiva India to offer such products to them. LYCRA® SPORT fabric is specifically designed to support active people and athletes to perform better in their sporting activities. It delivers stretch-ability and recovery power, designed to help consumers move and perform better, while providing comfort.”
Abhay Chhapia, Owner, Attiva India, said, “We are pleased to associate with a global company like INVISTA, who are known for their fibers and textile innovations. Consumers everywhere are constantly looking for better quality products and we are committed to offer them that. INVISTA’s LYCRA® SPORT fabric provides freedom of movement, stretch, comfort and long-lasting fit - qualities that will definitely meet the growing demands of our consumers. The presence of the LYCRA® SPORT fabric hand tag has been an added advantage as it is a very well made tool to communicate the benefits of the technology to the consumer. We are witnessing a good growth in demand of our garments as our customers are looking at real high performance products in activewear.
*Progressive Sports Technologies, Loughborough University.
About LYCRA® fiber
The LYCRA® fibre brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fibre and other premium stretch fibres and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fibre ingredient can help make garments and the people that wear them look better and feel better. LYCRA® branded fibres are essential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibres are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters.
LYCRA® is a trademark of INVISTA
Amalia Chawla
Genesis Burson-Marstellar
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