CORDURA® Brand Sponsors Arctic Row’s World-Record Attempt
Four-man adventure crew will launch trip in July armed with gear featuring CORDURA® fabric
INVISTA’s CORDURA® brand is sponsoring team Arctic Row on their world-record attempt to row 1,300 miles in 30 days across the Arctic Ocean in July. The non-stop, unsupported row is the first of its kind, launching from Inuvik, Canada and landing in Providenya, Russia. The team will be outfitted in gear made with CORDURA® fabric from brands including Kokatat, Eddie Bauer and Sea to Summit.
Crewmembers Scott Mortensen, Neal Mueller, Paul Ridley and Collin West each contribute to a collective resume of adventure accomplishments that includes summiting Mount Everest, swimming the English Channel and completing a Trans-Atlantic ocean row. Sleeping in shifts, the crew will switch off with two members of the team rowing at a time. Two watertight cabins will allow the crew to escape the 24 hours of sunlight for naps and keep their gear and food dry and secure.
“The CORDURA® brand team is thrilled to support the Arctic Row team as they challenge the limits of strength and durability in their quest to explore themes including inspired living, fitness, teamwork and innovation,” said Cindy McNaull, global CORDURA® brand and marketing director. “We’re happy to have their back with the best in CORDURA® fabric technologies.”
In the brisk environment, Kokatat GORE-TEX® Expedition Dry Suits featuring CORDURA® fabric on the self-draining seat and knee patches will help the crew stay mobile and dry. Eddie Bauer First Ascent Jeans made from CORDURA® Denim fabric will provide comfort and ease of motion without sacrificing durability. And in an unsupported row, every piece of cargo is precious, so the crew will protect items in Sea to Summit Ultra-Sil™ Dry Sacks made with 30D CORDURA® Ultralite fabric and in Eddie Bauer Maximus 40 Duffel Bags with a double-layer, 1000D CORDURA® fabric bottom.
The CORDURA® brand sponsorship will support the crews’ electronic systems on the boat that connects their wind turbine, solar panel arrays and backup battery system to their GPS, water desalinator and computer. The electronic system will also allow the crew to send short updates and low-resolution pictures from the middle of their journey.
“In conditions such as those we’ll be facing, we need to be prepared with the best gear and apparel out there,” said Neal Mueller, Arctic Row team member. “Our team was familiar with the toughness and durability of CORDURA® fabric from our past expeditions, and teaming up with them was a natural fit for us.”
Crewmember Scott Mortensen is also a filmmaker, and the team expects to release a documentary about their journey in early 2013. To learn more about Arctic Row, visit www.arcticrow.com and http://cordura.com/en/sponsorships/arctic_row.html. To learn more about CORDURA® brand fabrics, visit www.CORDURA.com or visit the CORDURA® brand booth B4-204 (stand 204 in hall B4) at Outdoor-Fachmesse in Friedrichshafen, Germany, July 12-15, 2012, or the CORDURA® brand booth #39213 at Outdoor Summer Market in Salt Lake City, Utah, Aug. 2-5, 2012.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
Howard, Merrell & Partners