Durable CORDURA® Fabric Helps Bring Originality to Yoshida & Co.
New 2012 Spring/Summer CollectionsPORTER MUSETTE, DILL and FIT Collections Feature CORDURA® Brand Fabric For High-End Performance
Yoshida & Co., a Japan-based bag company, has recently adopted INVISTA’s CORDURA® brand fabric for three bags in the PORTER line that appeal to anyone from the business professional to the world traveler, and even to the on-the-go parent. The PORTER MUSETTE, PORTER DILL and PORTER FIT bags are each constructed with durable CORDURA® brand fabric making for a stylish yet practical bag.
“With 77years in the bag industry, Yoshida & Co. has continued to actively challenge new designs by incorporating high-end performance and wide ranging design appeal,” said Cindy McNaull, global CORDURA® brand and marketing director. “With the use of CORDURA® brand fabric, Yoshida & Co. is able to choose from a wide variety of fabrics to create their fashion forward, style driven bags, without sacrificing durability.”
The PORTER MUSETTE shoulder tote bag was designed for casual use but can also be worn over the shoulders during cycling. The bag features cushioned pockets to hold tablet devices or laptops, additional multifunctional pockets, hip straps and a cushioned back panel. The PORTER MUSETTE is constructed of CORDURA® Classic fabric, has excellent strength-to weight performance and is designed for exceptional color fade, friction, and water resistance. The PORTER MUSETTE is available in black, khaki and navy.
The PORTER DILL PC case, part of the accessory series, is constructed of ripstop CORDURA® fabric making the bag light and friction resistant. Despite its simple look, the case has numerous pockets for easy storage and high usability, a perfect fit for the avid traveler or busy business professional. Designed to hold a slim laptop or tablet, the case –available in black – also has front pockets with gussets to hold accessories such as a computer mouse and/or adapters.
The PORTER FIT carry pouch can be used to connect your brief case to a carrying case or can be utilized for everyday use as a storage pack in a larger bag. Constructed of CORDURA® Classic fabric the pouch is the perfect size for storing frequently used belongings, such as tickets, books, glasses, mobile phones, and portable gaming devices. The PORTER FIT is available in black, grey, red and brown.
“Inspired by the creative energy of Japanese culture and craftsmanship, Yoshida & Co. is committed to providing unique, stylish bag solutions that couples fashion with functionality,” said Takahiro Abe, PR team. “By using CORDURA® brand fabric in our designs, we are able to create quality, long-lasting bags – the essence of Yoshida & Co.’s ‘Made in Japan’ mantra – that offer the versatility our customers need for their day-to-day activities.”
To learn more about Yoshida & Co.’s PORTER line featuring the MUSETTE, DILL and FIT bags, please visit http://www.yoshidakaban.com/PORTER or www.CORDURA.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow on Facebook http://facebook.com/CORDURABrand, Twitter http://twitter.com/CORDURAbrand and YouTube http://youtube.com/CORDURAbrand.
Howard, Merrell & Partners