CORDURA® Fabric Used in Summer12 Project OR Winning Design
Katy Jessee wins ninth cycle of 48-hour design competition
CORDURA® fabric was again a fabric of choice for the winning Project Outdoor Retailer (Project OR) design contest. Katy Jessee, a recent graduate of Missouri State University, created the 2012 Summer OR winning design. She selected CORDURA® Ultra Lite Fabric to complete the design of her menswear inspired jacket for a Northwestern cruiser cyclist.
“Project OR was an amazing experience. This was my first exposure to the outdoor industry and I am impressed by the people, the products and the passion behind it all. I love it,” said Jessee. “I chose CORDURA® fabric for the hood and under-collar of my design because I wanted something waterproof, lightweight and durable. CORDURA® UltraLite fabric fit those needs. The fabric was very easy to work with and performed just as I hoped it would.”
Specifically, Jessee used a brown CORDURA® UltraLite fabric from Korean mill Dong-Jin in a laminated 30x70d blended box ripstop construction.
Held at Outdoor Retailer Summer Marker 2012 (OR Show), Jessee was hand-chosen, along with five other students from the top design programs in the country, to compete in Project OR. The goal is to create a piece of outdoor recreational clothing using only pre-selected materials from participating suppliers in under 48 hours.
Once garments are complete, a panel of highly regarded judges in the outdoor industry announces the winner on the last day of the OR Show. Jessee also won a trip to OR Show 2013. To read more about Project OR, visit www.bit.ly/cWS9ET. To learn more about CORDURA® Ultralite fabric used in this award-winning design, visit www.bit.ly/Nr0jB9.
About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.
Recently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 46,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
Howard, Merrell & Partners