INVISTA goes west to support talent and encourage innovation
Famous designer and college students show their stuff at INVISTA's booth at 2014 China Chengdu Creative Design Exhibition (CCCDE)
INVISTA, the global textile industry pioneer, is aiming to change the way people use fibers in indoor applications through creative ideas showcased at the China Chengdu Creative Design Exhibition (CCCDE) taking place from April 17-19, 2014.
Organised by the Chengdu Building and Decoration Association, the CCCDE is designed to provide an opportunity for architects and interior designers to demonstrate innovative, “out-of-the-box” thinking by exhibiting creative works using a variety of different building materials.
An innovation-packed area, the brainchild of the influential interior designer and curator Sean Cheung, features creative displays using INVISTA’s Stainward™ carpet which is tailored for hotels. The surrounding area showcases students’ artistic talent using Antron® Lumena™ solution dyed nylon provided by INVISTA. Fourteen groups, comprised of more than 100 students majoring in Environment & Art Design from seven colleges, including Sichuan University, Southwest Communication University, Chengdu University participated.
Sean Cheung’s work jumped out of the fiber itself, using hard materials to emphasize the softness of the performance carpet. The works on display were initiated by college students and reflected their understanding of society and the environment. One of the winning projects produced by Southwestern University of Finance showed the impetuosity of society today, using a line package to highlight the conflict between the expansion of the desire and one’s true self to advocate that people should return to nature. A winning work from Southwest Jiaotong University took its creative inspiration from environmental protection, ecology and human relationships. The lines in the work represent individuals, mimicking the growth of natural vines and showing a concerted effort to weave together harmonious ecological green initiatives.
Support for designers and creative industry enabled INVISTA to win the "Most Popular Enterprise with Designers to Promote Strategic Cooperation in Creative Industries" award from the Chengdu Building and Decoration Association.
“I appreciate the perfection and delicacy of Antron® carpet fiber. INVISTA pays close attention to investment to help designers, in terms of the final products, as well as the materials. I looked at the functionality of the fiber, and how we could combine product and art to create a strong artistic appeal,” said Sean Cheung.
“INVISTA is very positive about the potential of the China market. Chengdu is one of the key cities in the western region and enjoys an open and inclusive culture as well as rapid economic development. High profile events such as the CCCDE offer a tremendous opportunity to cultivate talent. They also offer a chance to demonstrate our strength and technology leadership in the carpet industry and the unlimited potential that the combination of advanced fibers and imaginative creativity can offer,” said Ariel Felice, Vice President of INVISTA’s Asia Pacific Surfaces business.
Also at CCCDE, INVISTA is presenting its Antron® brand Global Trends for 2014 and beyond for Interior spaces. The trend study is the work of the Surfaces business unit’s global innovation teams based in North America, Europe and Asia Pacific.
“It is clear that the overall dynamics have changed. There is a feeling of illusion, and that things are not quite what they seem in terms of design and aesthetics. Magnified under the microscope, the very molecules that make up plants are extracted to inform design and a new attitude to sustainability,” said Felice.
According to the trends study, sensorial experiences are key and bring a fresh sense of optimism. Hyper aesthetics then take over and envelop the senses. These are key drivers, impacting colour, textures and interiors.