INVISTA introduces the next generation of LYCRA® SPORT technology at Outdoor Retailer Summer Market
Because Comfort and Performance Matter™
INVISTA, owner of the LYCRA® brand, and one of the world’s largest integrated producers of polymers and fibers, will begin the roll-out of the next generation of LYCRA® SPORT technology at the Outdoor Retailer Summer Market in Salt Lake City, Utah, August 3-6, 2016.
This “next generation” LYCRA® SPORT technology is scientifically engineered to deliver exceptional comfort, fit and support to stretch activewear. The new platform combines the proven stretch technology of LYCRA® fiber with demanding testing standards that measure fabric performance descriptors on a simplified 1-10 scale of three indexes:
- The Power Index measures the compression delivered by the garment’s fabric. The higher the power index, the greater the shaping or compression effect.
- The Comfort Index relates to the insight that consumers often complain about being uncomfortable in compression or shaping garments. The higher the comfort index, the more comfort the wearer experiences.
- The innovative new Energy Index rates the energy exerted by the body due to fabric construction. The lower the energy index, the lower the effort needed to move the fabric, making it ideal for competitive sports activities. This advanced fabric property will be a new point of differentiation for performance fabrics.
The overall index approach to LYCRA® SPORT technology covers the broad spectrum of fabrics, helping to assure comfort from soft control, yoga-type applications to high compression applications such as running and cycling. LYCRA® SPORT technology can also be combined with other LYCRA® brand technologies, like LYCRA® BLACK technology, to offer additional performance benefits for enhanced consumer value.
“Increasingly, athletes and active consumers desire sport-specific garments designed to help optimize their athletic performance but with a high degree of comfort; LYCRA® SPORT technology makes it easier than ever for mills, brands and retailers to meet these specific consumer needs,” said Huw Williams, INVISTA global segment director, activewear and outdoor. “Our proprietary indexes help designers to easily describe performance levels that are tailored to fit the garment’s end use and satisfy the wearer’s need for comfort with performance.”
The new LYCRA® SPORT platform also offers mills a simplified fabric certification process, enabling clients to access hang tags and other promotional materials. LYCRA® brand hangtags are designed to drive sales by clearly communicating fabric benefits and the quality assurance the LYCRA® brand name offers consumers.
To learn more about LYCRA® SPORT technology, visit connect.LYCRA.com, or booth #39213 at the Outdoor Retailer Summer Market, being held at the Salt Palace Convention Center in Salt Lake City, Utah, August 3-6, 2016. INVISTA will also hold a seminar, “The Ultimate Compression in Performance Fabrics,” at the Marriott Downtown at City Creek (directly across from the Convention Center). The seminar will take place on Thursday, August 4th from 2:30-3:30 pm. Seating is limited. To reserve your seat, RSVP to Enya.McNiece@INVISTA.com.