INVISTA Presents Autumn/Winter 2013/2014 Fabric Collection at Kingpins Denim Shows in New York City and Los Angeles
INVISTA, owner of the LYCRA® fiber brand, will present an Autumn/Winter 2013/14 global fabric collection at the Kingpins Denim Shows in New York on July 24-25 and Los Angeles on July 31-Aug. 1. Focused around three key themes, the collection highlights new fabrics made with INVISTA innovations, from customer mills around the globe.
According to Jean Hegedus, INVISTA’s global marketing director for denim, the three themes were developed considering what INVISTA believes is a key trend -- the consumer’s desire for improvement*. “People are looking for this in all areas of their lives,” Hegedus said. “We want our economies to improve, we want to make our planet a better place to live, we want to brighten our outlook, increase our confidence, and our comfort.”
In keeping with this trend, INVISTA developed the following themes for its collection:
- ETHNIC – this theme features colored and printed denims, bringing a spirit of optimism and newness to the traditional five pocket silhouette. LYCRA® dualFX® fabrics provide outstanding recovery for super stretch garments, allowing even the skinniest jeans and jeggings to keep their shape, thanks to the inclusion of both LYCRA® fiber and LYCRA® T400® fiber in a single fabric. Denim with LYCRA® STYLE fiber also brings excellent quality and comfort to some of the season’s most innovative yet affordable designs.
- ECOLOGY – INVISTA worked with Jeanologia, one of the world’s preeminent experts in denim finishing technologies, to create garments combining INVISTA fibers with Jeanologia’s innovative finishing techniques. One example is their G2 technology which Jeanologia’s evaluation has shown uses less water and chemicals compared to traditional finishing methods. This technology, and others from Jeanologia, are featured on fabrics with LYCRA® STYLE fiber, LYCRA® dualFX® fabrics, and XFIT LYCRA® fabrics. Also included in this category are CORDURA® denim fabrics. According to Cindy McNaull, global CORDURA® brand and marketing director, “Extending the life and performance of denim and other CORDURA® fabric offerings is our goal and supports our brand’s tagline of ‘Sustainability Begins With Products That Last™’.”
- EMERGING – this theme includes fabrics made from emerging technologies and/or emerging geographies such as India, Pakistan and Bangladesh. TOUGH MAX™ LYCRA® fabrics lead the way, reflecting the emerging trend toward a fusion of performance fibers or fabrics and everyday apparel. TOUGH MAX™ LYCRA® fabrics have up to twice the strength and abrasion resistance of 100 percent cotton and offer enhanced comfort through freedom of movement. Recent research commissioned by INVISTA** showed that nearly 80 percent of respondents were interested in purchasing a pair of jeans made with TOUGH MAX™ LYCRA® fabric, and they felt the jeans could be worn for a wide variety of occasions.
For additional information, or to find out more about INVISTA’s denim innovations, please visit our stand at 548 West 22nd Street in New York or at the Cooper Design Space, 860 South Los Angeles Street, in Los Angeles.
** Men’s Denim Market Research, January, 2012, Strategic Insights. 1400 men in 5 countries (France, Italy, Germany, U.S.A., India).