INVISTA Presents LYCRA® Fiber and Sustainability Activates at ITMA 2011
INVISTA, one of the world’s largest integrated producers of polymers and fibers, and owner of the LYCRA® fiber brand, will present its brands and innovations at the 16th edition of ITMA, the world’s most established textile and garment technology machinery exhibition, Sept. 22-29. In addition, the company will be one of the key sponsors of the Textile Sustainability Leaders Roundtable and ITMA’s opening celebration gala dinner.
For the first time in its 60 years of existence, ITMA has opened its exhibition to the fiber and yarn sector. INVISTA decided to participate in this exhibition to communicate its innovations, technical advancements and global reach with its customers and the industry, in an effort to show the commitment of the company to the textile and apparel industry. Sept. 22 will mark ITMA’s 60th anniversary, which will be celebrated with a gala dinner. INVISTA is sponsoring the event by providing innovative fabrics, such as LYCRA® beauty fabric and costume garments containing LYCRA® fiber from customers such as DOGI INTERNATIONAL FABRICS and PUNTIBLOND S.A. INVISTA expects the 800 dinner attendees to enjoy this special evening full of entertainment in which its LYCRA® fiber messages will subtly be communicated to the audience through images.
“This year is an important anniversary for ITMA, and it is the first time they have allowed the fiber sector to participate,” said Denise Sakuma, global director of brand communications at INVISTA. “INVISTA is proud to be a key sponsor of the event, supporting the opening gala dinner, which marks INVISTA’s first collaboration with ITMA. Once again we will be able to communicate our commitment to the apparel textile industry, and it is also a good opportunity for our customer mills based in Spain to showcase their innovative fabrics.”
Serge Vigouroux, executive vice president of INVISTA’s marketing business, said, “LYCRA® fiber is more than a yarn or a fiber: It is a brand that is supporting the apparel industry to better communicate innovations and quality in garments to both the trade and consumers. We continuously invest in our portfolio of innovations and support their introduction at trade, point-of-sale and consumer level, globally.”
The first-ever Textile Sustainability Leaders Roundtable will take place on the first day of the exhibition, Sept. 22, and will bring together not just leaders in the industry, but industry leaders who have made a long-term commitment to sustainability. Robert Kirkwood, vice president of Technology at INVISTA will be among the speakers, talking about the company’s goal to reduce its energy intensity 20 percent by 2020.
“Our goal is a part of INVISTA’s commitment to use energy efficiently and to create long-term value for our customers and society,” said Kirkwood. “We will focus on three key areas of sustainability: manufacturing excellence, product sustainability and corporate citizenship,” he said.
Join INVISTA at Stand H4-A133 in Hall 4 of Fira de Barcelona Gran Via for the launch of the fiber and yarn chapter at the exhibition, where the company will be showcasing its innovations and new product developments for its entire range of apparel segments including intimate apparel, swimwear, legwear, ready-to-wear, and active and outerwear.
Brand Communication Manager