INVISTA Set to Participate in Leading Events of the Apparel Industry
Product innovations to be showcased at Galleria Intima and YARNEX trade show
INVISTA, one of the world’s largest integrated producers of polymers and fibers, and owner of the LYCRA® fiber brand, will present its consumer-relevant, differentiated fibers and fabric innovations to textile and apparel value chain customers. INVISTA will showcase its fiber and fabric innovations to intimate apparel customers at Galleria Intima in Goa (Aug. 28–29) and its fibers and yarn innovations in YARNEX, Tirupur (Aug. 31-Sept. 2).
Andrew Evans, managing director, South Asia, said, “We at INVISTA follow Market Based Management® business philosophy, which is all about creating real, sustainable value for customers and society as a whole. It encourages innovations that create value by making people's lives better. Our engagement with the consumers through brands, retailers and mills helps us understand their needs better and include their feedback in product innovations. We continuously look for platforms like Galleria Intima and YARNEX that facilitate interactions with key customers, which in-turn will help us understand the market better. We look forward to showcasing our latest innovations at these prestigious events.”
At Galleria Intima, INVISTA will showcase the latest innovations including Narrows with LYCRA® fiber, LYCRA® fiber with W Technology, and LYCRA® BEAUTY fabric, as well as COOLMAX® fabric and THERMOLITE® fabric. With reference to the evolving intimate apparel market in India, Andrew Evans and Avinash Chandra, marketing head for South Asia, said INVISTA Apparel will deliver a presentation on ‘Winning with Intimate Apparel Consumer’.
Sharing details on the objective of the presentation, Avinash Chandra said, “Consumers’ purchase behavior toward intimate wear hasn’t been fully understood by most brands. At Galleria Intima, we will share INVISTA’s experience which we have learned through extensive consumer research and on the basis of our interaction with global brands, retailers and consumer. These insights will throw light on better understanding of the Indian intimate apparel market.”
At the 4th edition on YARNEX, INVISTA will present high performance fiber and fabric technologies. The innovations that will be presented include LYCRA® fiber, LYCRA® T400® fiber, COOLMAX® fabric and THERMOLITE® fabric.
About LYCRA® fiber
The LYCRA® fibre brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fibre and other premium stretch fibres and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fibre ingredient can help make garments and the people that wear them look better and feel better. LYCRA® branded fibres are essential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibres are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters. LYCRA® is a trademark of INVISTA.