INVISTA wins MAX Award for STAINMASTER® PetProtect® Carpet and Cushion System
INVISTA is one of the three winners of the Marketing Award for Excellence (MAX Award). The company won the award for its 2014 product launch of STAINMASTER® PetProtect® carpet and cushion system that resists pet stains, odors and easily releases pet hair when vacuuming. The MAX Awards recognize the creative genius of marketers and marketing in Georgia.
“We are honored to receive a MAX Award for our integrated marketing campaign centered on engaging retailers and consumers in the UnShame Your Pet movement," said Melissa Minihan, vice president of marketing for STAINMASTER® carpet. “Families love their pets, and homes today have more pets than children. STAINMASTER® PetProtect® carpet and cushion system allows pets to live guilt free in their homes.”
The UnShame Your Pet campaign delivered a 30 percent increase in engagement rates, salience and persuasion versus competitors in the market during 2014. Based on volume and market share growth, STAINMASTER® PetProtect® carpet and cushion system is one of the fastest growing new products in the soft flooring category. “Retailers and sales associates are still showing excitement about selling STAINMASTER® PetProtect® carpet and cushion system to their pet-loving customers,” added Minihan.
Presented by the Department of Marketing at Georgia State University’s J. Mack Robinson College of Business and Atlanta Business Chronicle, the MAX Awards program is considered the most prestigious marketing awards event in Georgia. The awards honor the best in new products, services and new ways to market developed in a designated calendar year. The Georgia State Marketing RoundTable, a group of Atlanta’s top marketing executives, judged entries on the criteria of innovation, great marketing support and marketplace success.
About STAINMASTER® Carpet
Introduced in 1986, STAINMASTER® carpet offers an extensive brand portfolio with options for every home. From carpet for the most active of families to pet owners to a baby’s nursery, STAINMASTER® carpet is a leader in offering carpets that are durable, easy to clean and maintain. A majority of STAINMASTER® carpet and rugs are manufactured using premium nylon 6, 6 polymer – a unique structure that differs from ordinary nylon – and are available in more than 19,000 styles and color combinations. STAINMASTER® is the most trusted brand of carpet in America and winner of the 2013 Women’s Choice Award® as the carpet most preferred by women. STAINMASTER® and the STAINMASTER® family of marks and logos are trademarks of INVISTA. For more information, visit www.STAINMASTER.com, Facebook.com/STAINMASTER or Twitter @STAINMASTER.