INVISTA Takes LYCRA® Beauty Fabric to New Dimensions
Exciting growth of insightful qualification program to be unveiled at Mode City, Paris
INVISTA, one of the world’s largest integrated producers of fibers and polymers, is extending its LYCRA® beauty fabric certification program, “The Science of Shaping™”, at Mode City, Paris, July 9-11.
The innovative fabric certification programme was first introduced to great success for shaping intimates at Mode City in September 2010 with commercial programs from distinguished international brands from around the globe. The proven performance of LYCRA® beauty fabric has paved the way for more dedicated application within the intimate apparel segment with a look at the program’s new fabric categories, technologies and diverse garment offering.
This year, the platform enters new frontiers to meet the consumer desire for shaping with more comfort and style, featuring a wider selection of intimate apparel materials that range from delicate lace or ultra-lightweight fabrics to seamless garment construction technology. In an even more enlightening glimpse of LYCRA® beauty fabric’s potential applications in the industry, the program extends into swimwear. The brand’s promises remain unchanged when applied beyond intimate apparel: swimwear garments branded with LYCRA® beauty fabric bring shaping with comfort, combined with the lasting fit of Xtra Life LYCRA® fiber, delivering confidence and style to the end consumer.
Ninabeth Sowell, global marketing director of the intimate apparel and swimwear segment for INVISTA, comments, “LYCRA® beauty fabric has been a resounding success within the intimate apparel segment and reflective of the market’s heightened shapewear momentum. A break into swimwear is a natural progression for the brand, as we extend our science of shaping insights to other areas of the textile industry. This combination of fiber and fabric technology will help our customers add value to their business through innovative and relevant new programs.”
By visiting the INVISTA stand in Mode City, visitors can learn more about the diversity of LYCRA® beauty fabrics:
- Latest commercial adoptions of shaping intimates with LYCRA® beauty fabric
- Latest fabric developments in the LYCRA® beauty fabric platform
- Latest commercial and concept garments showcasing the new LYCRA® beauty seamless developments
- Launch of LYCRA® beauty fabric for swimwear
INVISTA continues to lead the fashion industry by regularly updating its innovation portfolio, which brings added value to customers throughout the apparel value chain.
Do you know the LYCRA® fiber brand?
The LYCRA® fiber brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fiber and other premium stretch fibers and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fiber ingredient can help make garments and the people that wear them look better and feel better. LYCRA® branded fibers are essential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibers are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters. The LYCRA® fiber brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish “LYCRA®” as a brand, the word “LYCRA®” must be reported in all caps and with an ®, and always used in connection with the appropriate generic term.LYCRA® is a trademark of INVISTA.
Courtney Allen / Georgie Billingham at MSL London on +44 20 7878 3280More information on the LYCRA® fiber brand can be found at www.LYCRA.com