INVISTA reveals exciting developments at Mode City
INVISTA, one of the world’s largest integrated producers of fibres and polymers, has announced a number of exciting developments to its presence at Mode City, Paris on 6 – 8 July. As well as unveiling an exciting extension of its LYCRA® BEAUTY fabric platform for shapewear, it will also be participating in a number of industry-led conferences and roundtables to showcase its long-standing dedication to innovation in the Lingerie and Swimwear sector.
INVISTA is working closely with aspirational brands and garment manufacturers across the globe to showcase the expansion of the LYCRA® BEAUTY fabric certification programme “The Science of Shaping™” utilising delicate lace and fabrics with natural/cellulosic fibres from innovative producers worldwide. Visitors to the stand will be the first to see the trend-setting capsule collection in creative cocoons by the world’s most creative brands and garment makers including Bogart, Clover, Courtaulds, PD Enterprise, La Perla, Naturana, Regina Miracle and Rittrati as well as expert fabric developments from mills worldwide pushing the LYCRA® BEAUTY fabrics frontiers.
Joining the leading shapewear platform - LYCRA® BEAUTY for lingerie and swimwear - in the spotlight will be cutting-edge LYCRA® fibre with W technology. Based on proven LYCRA® fibre polymers, LYCRA® fibre with W technology offers durable whiteness retention, improved uniformity and richer colouration all through the same robust processing, fabric properties and wash-fastness you expect from LYCRA® fibre.
Arnaud Ruffin, Segment Leader for Lingerie and Shapewear at INVISTA comments, “We’re really excited about INVISTA’s presence at this year’s Mode City, especially to unveil our extended LYCRA® BEAUTY quality standards to lace and natural base fabrics. Our stand is set to be extremely interactive, and we’re thrilled to announce that we will have very special artistic performers to showcase a selection of LYCRA® BEAUTY concepts or commercial garments in the most elegant and intimate way.”
Supporting industry-led thought leadership, INVISTA will be represented at a number of key events throughout the show, including participation to ‘Dentelle de Calais®, an exceptional lace for luxurious lingerie’ on Sunday 7 July at 11.15 AM. The round table will be attended by representatives from key corseterie brands, Leavers lace producers having LYCRA® BEAUTY qualifying lace (Codentel, Noyon) and LYCRA® fibre, providing the occasion to discover the most recent innovations in the LYCRA® BEAUTY range.
Additionally INVISTA will be taking part in Interfilière’s conference on the topic of ‘Wellbeing’, which will include a dedicated area showcasing a selection of fabrics made with LYCRA® fibre for freedom of movement and longer lasting fit as well as products committed to enhancing aesthetics and wellbeing.
INVISTA’S INNOVATION LAB by LYCRA® (Interfilière/U38) will highlight the best in class lingerie, shapewear or swimwear international fabric producers such as: Best Pacific, Boos, Brugnoli, Carvico, Chanty, Charming Fabrics, Codentel, Derun Textile, Dogi, EDA, Elastic Textile Europe, Encajes, Eurojersey, Feinjersey, Iluna, Jersey Lomellina, Liebaert, MG Creation, Miroglio Textile, Penn Textile Solution, Piave Maitex, Ritex 2002, Ruey Tay, Shinkong Textile, Tex Tile Enterprise, Textra, Tianhai Lace, Tissages Perrin, Wegal Tricotel, Willy Hermann-Superfine®, Wu Tong Lace or Yu Yuang Textile.
Visit the LYCRA® BEAUTY fabric stand in Mode City – G64/H75, July 6-8, 2013
Do you know the LYCRA® fibre brand?
The LYCRA® fibre brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fibre and other premium stretch fibres and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fibre ingredient can help make garments and the people that wear them look better and feel better.
LYCRA® branded fibres are essential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibres are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters.
The LYCRA® fibre brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibres businesses.To distinguish “LYCRA®” as a brand, the word “LYCRA®” must be reported in all caps and with an ®, and always used in connection with the appropriate generic term.
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