CORDURA® Brand Announces Winners of Work ‘N Mode Contest Phase Two
First Place Winner Receives Internship With Lafont
INVISTA’s CORDURA® brand announces the top three winners of the second phase of their Work ‘N Mode contest. CORDURA® brand brought their Fashion X Function campaign to Paris with the Work’N Mode contest for the students of the L’Atelier Chardon Savard in Paris. The contest inspired students to reinterpret and re-imagine work clothing for men and women using a broad range of CORDURA® brand performance fabrics. Phase one of the contest involved final-year students working on prototypes while phase two involved third year students working with sketches. Phase two first place winner Fiona Fondadouz will receive 750 euro and a six month internship with the Lafont brand, second place winner Laureline Vinozzi will receive 450 euro and third place winner Jessica Carre will receive 250 euro. All winners will also receive their choice of a range of CORDURA® fabrics to the value of 250 euro.
“We were extremely impressed with what these students envisioned using our fabric,” says global CORDURA® brand and marketing director Cindy McNaull. “They demonstrated innovative design work while expanding upon CORDURA® brand’s fashionable yet functional durability for workwear.”
The goals of the contest were to encourage future designers to incorporate fashion trends into workwear and to rethink technical functions in a spirit of creativity and innovation. INVISTA’s CORDURA® brand asked students at the Atelier Chardon Savard to reflect on the possible links between fashion and the functional features of workwear. Throughout the year students were exposed to special teaching session that focused on the specific characteristics of technical textiles used in the manufacture of protective clothing, as well as the expectations of the people who wear this clothing.
Students submitted sketches of their CORDURA® fabric workwear designs in October to a jury of workwear and fashion professionals. Entries were judged based on the stylistic originality of the design, the degree of thought given to the technical constraints associated with protective clothing, and the relevance and appropriateness of the choices students made in terms of utilizing the technical properties of CORDURA® fabrics.
“This was an opportunity for us to build on our already well-established collaboration with CORDURA® brand fabrics for hi-tech work apparel,” says Alexandra Avram, marketing director at Lafont. “And it was really exciting to participate in the judging and to pick the winner who had best combined creativity with functionality. It was an amazing experience and I think the Atelier Chardon-Savard students really embraced the world of workwear and managed to properly apply the trends identified in the fashion scene to workwear.”
Winning sketches were on display at the ExpoProtection show in Paris, France.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.” To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.
The LAFONT brand is recognised for its longstanding heritage and unsurpassed expertise. LAFONT safeguards professionals at work by providing them with comfortable, functional durable apparel. Special attention is given to the style and fit of all LAFONT designs. For 170 years the LAFONT brand has been valued for its quality, expertise and craftsmanship. Today LAFONT brand work apparel is used in many industries including agriculture, food, construction, business services and local government.