INVISTA’S CORDURA® Brand Team Welcomes Maggie Niu, AP CORDURA® Brand End-Use Marketing Manager
CORDURA® brand team welcomes Maggie Niu as AP CORDURA® brand end-use marketing manager.INVISTA’s
In her role as AP end-use marketing manager, Niu develops and executes pull-through marketing strategies, business models, and complimentary advertising and promotional campaigns designed to increase trade and consumer awareness for the CORDURA® brand in the region.
“We are very pleased to have Maggie on our team,” said , global CORDURA® brand and marketing director. “Her experience in the fashion and outdoor industries is impressive and has quickly made her a valuable addition to the team. We’re excited to bring in a fresh perspective that will help further develop the CORDURA® brand in the region.”
Niu brings more than 11 years experience in fashion and outdoor related industries, including eight years hands-on experience as a leader in marketing and retailing. With her creative and innovative skills in marketing and communication, Niu will aid in the development and expansion of the CORDURA® brand.
Prior to joining INVISTA’S CORDURA® brand team, Niu served as partner and marketing director for Sinnovakina Biz Consulting Co., Ltd., a business development consulting firm for Scandinavian industries. Previously, she served as the national marketing manager for The North Face, where she developed marketing strategies and managed effective brand and trade marketing activities in China. Additionally, Niu worked with Levi Strauss Shanghai to provide advertising, public relations, store design, trade marketing and visual merchandising support.
Niu earned a Bachelor’s Degree in fashion design and apparel engineering as well as a Master’s Degree in fashion marketing at Donghua University.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
Elizabeth Romero/Carrie Riggin
Howard, Merrell & Partners