INVISTA Gears up to Host the Second Edition of ‘LYCRA® RENDEZVOUS’ Where Tough Meets Comfortable
Benefits of TOUGHMAX® LYCRA® fabric and other INVISTA innovations to be showcased at the event
INVISTA, one of the world's largest integrated producers of polymers and fibers, is gearing up to present the second edition of its much anticipated ‘LYCRA® RENDEZVOUS’ event scheduled to take place in October this year. With the theme, ‘Where Tough meets Comfortable’, the event will focus on the denim segment and showcase product innovations like TOUGH MAX™ LYCRA® fabric, LYCRA® dualFX® fabric and XFIT LYCRA® fabric.
The forum aims to reach out to key members of the value chain including manufacturers, mills, retail brands and buying houses. The day-long event will comprise of technical seminars, buyer seller meets, fabric presentations by mills and performance shows.
Fabric mills, buying houses, brands and retailers from across Asia and Europe are expected to participate in this event. Avinash Chandra, Marketing Head - South Asia, INVISTA, said, “The Indian market has moved beyond five-pocket blue denims. Consumers are becoming more demanding, hence raising a need for denim jeans makers to continuously be on the innovation curve, keeping in mind the apparel trends and consumer preferences. Our latest offering at the second edition of LYCRA® RENDEZVOUS, the TOUGH MAX™ LYCRA® fabric caters to the young male consumers who are looking for jeans that offer strength and comfort.”
The TOUGH MAX™ LYCRA® fabric concept was born out of a void in the marketplace. While analyzing market offerings, INVISTA noted that rugged jeans could last a long time, however, they are often heavy or stiff. And while 100 percent cotton jeans were comfortable, they did not always stand up to the demands of an active lifestyle. Jeans made with TOUGH MAX™ LYCRA® fabrics fill this market need by allowing designers to create garments that are both tough and comfortable at the same time. TOUGH MAX™ LYCRA® fabrics lead the way, reflecting the emerging trend toward a fusion of performance fibers or fabrics and everyday apparel. Made from a blend of cotton and high performance LYCRA® T400® fiber, TOUGH MAX™ LYCRA® fabrics have up to twice the strength and abrasion resistance of 100 percent cotton and offer enhanced comfort through freedom of movement.
In order to qualify for TOUGH MAX™ LYCRA® fabric branding, fabrics must pass a variety of tests including those for strength, abrasion resistance, stretch, growth and shrinkage, and must contain LYCRA® T400® fiber or polyester-covered LYCRA® fiber.
- LYCRA® T400® fiber is chlorine-resistant and withstands bleaching and washing techniques not typically used on stretch denim or denim with treatments such as antique finishes, whisker washing and sandblasting
- TOUGHMAX™ LYCRA® fabric: Twice as strong in comparison to 100 percent cotton jeans, these fabrics withstand the rigors of everyday wear and tear. Its prepared with a blend of cotton and high-performance LYCRA® T400® fiber
- LYCRA® dualFX® fabric made with patented technology from INVISTA, this fabric offers super stretch denim with extra comfortable fit that lasts longer. The heart of the technology involves combining LYCRA® fiber and LYCRA®T400® fiber weaved in the same fabric to give the garment high stretch, high recovery, and low shrinkage
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