INVISTA Showcases Product Innovations at Galleria Intima
INVISTA, one of the world’s largest integrated producers of polymers and fibers, and owner of the LYCRA® fiber brand, showcased some of its latest product innovations at Galleria Intima, the first and only sourcing event for intimate apparel segment in the country. Organized by the Intimate Apparel Association of India (IAAI), the event was attended by leading manufacturers, retail brands and fashion designers. Innovations in the intimate apparel segment like Narrows with LYCRA® fiber, LYCRA® fiber with W Technology, LYCRA® BEAUTY fabric, COOLMAX® fabric and THERMOLITE® fabric were showcased at this coveted event.
The intimate apparel market is evolving at a very fast rate. However, the consumers’ purchase behavior toward intimate wear hasn’t been fully understood by most brands. To better understand the consumer usage and attitude towards intimate wear, INVISTA shared key insights during the event. The presentation titled, ‘Winning with Intimate Apparel Consumer’ by Andrew Evans, managing director, South Asia, INVISTA Pvt. Ltd and Avinash Chandra, marketing head for South Asia, INVISTA Apparel focused on an overview of the Intimate Apparel Market in India, consumer perception, buying behavior and their needs and preferences.
“Consumers want to keep their wardrobe as per last fashion trends and are very particular about what they wear. Word of mouth is an important driver of the category as consumers discuss trends among family and friends. Moreover, in today’s economy, quality at the right price is an important factor to create value for consumers and earn their loyalty”, said Evans at the seminar.
Commenting further on the event, he said “We are proud to be a part of this unique initiative taken by IAAI. Galleria Intima, being the country’s first and only sourcing event for the intimate apparel segment, gave us a great opportunity to interact with the various stakeholders of the industry. It reiterates our commitment towards this segment & helped us showcase our product innovation to relevant players.”
Avinash Chandra, marketing head - South Asia, said, “Our core objective is to understand the needs and demands of consumers and create products to meet these demands. Our deep understanding of the apparel industry backed by extensive research has helped us in introduction of the product portfolio that we offer. At Galleria Intima, we showcased fiber and fabric innovations like Narrows with LYCRA® fiber, LYCRA® fiber with W Technology, and LYCRA® BEAUTY fabric which were all well received by the various manufacturers, brands and designers.
Also, present at the event were INVISTA’s key customers like PS Fashions and Abhay Group, which exhibited its products with LYCRA® fiber and other innovative fabric technologies by INVISTA. INVISTA also showcased a variety of products with LYCRA® fiber at its stall, manufactured by its key customers like PS Fashions, Sachinam Fabrics and Ginza Industries.
Pradeep Sarda, Chief Executive Officer, P.S. Fashions - a very high value Knitwear company from Kolkota said, "We are pleased to associate with a global company like INVISTA as they offer great value in terms of technology, consumer and market insight as well as value chain support. With this association, we are confident of being able to meet the dynamic needs of consumers today.”
Adding further, L.P. Banthia, Director, Ginza Industries Limited said, “The end consumer is becoming increasingly demanding and enquiring for products with LYCRA® fiber which is a testimony to their quality and innovation. Though we have not been able to be present at this event, we are pleased to have our products displayed with INVISTA as it adds credibility to our objective of offering great quality products to end consumers.”
The following high performance fiber technologies and fabric innovation were presented:
- Narrows with LYCRA® fiber: The new Narrows branding, created only for India, comes as a response to the industry demand of LYCRA® brand identification for garments that contain LYCRA® fiber only in narrows
- LYCRA® fiber with W Technology is INVISTA’s recent innovation for longer-lasting whites and clearer, more brilliant fashion colors in intimate apparel fabrics
- LYCRA® BEAUTY fabric is set to create solutions that will satisfy the consumer expectations of this fast-changing shapewear category. LYCRA® BEAUTY fabrics provide the scientific foundation for essential shapewear versatility - ranging from firm control to featherweight smoothing and from understated elegance to high fashion style
- COOLMAX® fabric helps you stay dry and energized with its special technology engineered to wick moisture and enhance drying. You will feel comfortable not only during the day, but also through your toughest workouts
- THERMOLITE® fabric: The lightweight warmth of THERMOLITE® fabric and insulation is provided by core fibers that are engineered and constructed to add appropriate levels of comfort without adding weight
About LYCRA® fiber
The LYCRA® fibre brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fibre and other premium stretch fibres and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fibre ingredient can help make garments and the people that wear them look better and feel better. LYCRA® branded fibres are essential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibres are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters.
LYCRA®, FREEF!T®, T400®, dualFX™, TOUGH MAX™, COOLMAX® and THERMOLITE® are trademarks of INVISTA.