CORDURA® Baselayer Brand Now Features FreshFX® Fabric Technology
Silver-Based Fabric Technology Provides Long-Lasting Freshness
INVISTA’s CORDURA® brand team unveils its latest innovation – CORDURA® Baselayer freshFX® fabric. Based on a silver-based technology, CORDURA® Baselayer freshFX® fabrics not only provide long-lasting freshness for the standard life of the garment but also have the added benefit of built-in CORDURA® brand durability.
“We realized we needed to develop a fabric that could contend with the rigors of combat, law enforcement and the great outdoors,” said Cindy McNaull, global CORDURA® brand manager and marketing director. “By adding freshFX® fabric technology to our existing CORDURA® Baselayer fabric line-up, we are arming our diverse CORDURA® Baselayer fabric customers – which include military, tactical, and outdoor enthusiasts alike – with a next-to-skin layer that has lasting freshness.”
In addition to its silver-based fabric enhancement, CORDURA® Baselayer freshFX® fabric continues to offer the unique blend of features found in traditional CORDURA® Baselayer fabrics – No Melt, No Drip thermal protection when exposed to heat in flash fire situations, outstanding moisture management, extreme comfort, and exceptional durability.
Garments made with CORDURA® Baselayer freshFX® fabric are now available through TRU-SPEC® brand (www.truspec.com) and distributors. Additional information and ‘Buy On Line’ links for the CORDURA® Baselayer brand family of products can be found at www.DefendYourBase.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.
CORDURA® Brand Inquiries:
INVISTA
Three Little Falls Centre 2801 Centerville Road Wilmington, DE 19808
Media Contact:
Nicole Curtis/Ashley-Harrington Andrews
Howard, Merrell & Partners
Work 919-844-2764/919-844-2746
