INVISTA Introduces New Fiberfill for Pillows

April 12, 2005
ATLANTA -- INVISTA today announced availability of a new fiberfill product, Performa™ Extra Loft, which delivers 25 percent better fill power for pillows as compared to generic fiberfill and 12 percent better fill power than the leading competition. This new fiberfill is created by a proprietary process that alters the physical properties and the molecular structure of the polymer, resulting in more comfort and quality for the consumer and better shelf life for the consumer.

"Consumers are looking for pillows with superior performance characteristics such as fullness, softness, durability after washings and support," said Ana Torrence, vice president, Home and Hospitality Interiors at INVISTA. "Even after the 12 hour stomp test, pillows filled with Performa™ Extra Loft retained 10 percent better loft than our current product and 38 percent better loft than a leading competitive fiberfill.”

“When introduced in 2001, Performa™ Extra Loft set the industry standard for performance in pillows. Performa™ Extra Loft, the latest innovation, is now the industry standard for the best performing fiberfill in the marketplace,” added Torrence.

Pillows using the Performa™ Extra Loft fiberfill will be showcased at the INVISTA showroom at 1430 Broadway during the New York Home Textiles show in New York.

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