INVISTA Introduces New Stylish STAINMASTER ® Carpet POP Signage for Master Gallery SM Stores

The Elegant Design Appeals to Female Consumers Seeking Fashionable Home Flooring

ATLANTA (February 6, 2007) – INVISTA announced today at Surfaces 2007 the unveiling of new STAINMASTER ® carpet Point of Purchase (POP) headers and rack signage for its Master Gallery SM stores featuring photography from the national advertising campaign. The new merchandising materials are designed to appeal to female consumers looking for fashion and style for her home in addition to an organized shopping environment and valuable product information. The new graphics will start showing up in Master Gallery SM stores in about six weeks.

“We have spent years researching what our consumers want for their home, and we know fashion-forward selections combined with a convenient and pleasant shopping experience is a priority,” said Steve Griffith, vice president of residential flooring at INVISTA . “We've continued to build effective advertising campaigns that target the style-conscious woman as the primary decision maker for major purchases. Over the past 20 years, we've built a brand that our consumers know and trust. Now our elegant new POP materials will effortlessly guide the female decision maker to the perfect carpet, and lead to high-margin sales for our Master Gallery SM store owners.”

Master Gallery SM stores feature an extensive collection of stylish and luxurious STAINMASTER ® carpet styles presented in a friendly, boutique style environment. The message to consumers focuses on meeting their needs by offering a brand they know and trust, fashion-forward and luxurious products with exceptional performance and informed sales associates, many of whom received extensive product training and who communicate the benefits of the brand's style, luxury, performance and value. Master Gallery SM stores will also have access to retail advertising and promotional materials and can participate in INVISTA's national consumer promotions which are supported through a national brand advertising campaign.

Master Gallery SM locations also feature the STAINMASTER ® MasterLife carpet line, a brand exclusive to this distribution network. To become a Master Gallery SM store, contact your Territory Manager, or call 1-800-438-7668 to have one call you.

STAINMASTER ® carpet is designed for the ultimate in style, luxury, performance and value. It also features the unique STAINMASTER ® carpet stain and soil protection technology. STAINMASTER ® carpet employs a repel and release technology that reduces the ability of soil to adhere to the carpet fiber and allows most food and beverage stains to be easily removed during cleaning. STAINMASTER ® carpet is available in several innovative fiber technologies including ExtraBody II™ nylon fiber to provide more luxury, thickness and more fashion-forward designs than carpets of similar construction and Tactesse ® nylon fiber that makes carpets incredibly soft while maintaining durability.

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