Leading Consumer Brand Makes Its Debut in the Paint Market

Insl-x and INVISTA Collaborate to Formulate STAINMASTER™ Paint

ATLANTA (February 6, 2007) – INVISTA today announces the introduction of STAINMASTER™ paint, a new line of paints for the U.S. architectural paint market. The technologically-advanced paint is designed for high performance and utilizes special resins and pigments that allow for thicker coverage and smoother flow on walls, ceilings and other surfaces.

The STAINMASTER™ paint line will include primer and ceiling paint and is available in multiple sheen finishes, all formulated to provide home decorators with a long-lasting, easy-to-clean painted surface.

“The STAINMASTER ® brand commands over 90 percent consumer awareness and consumers trust the STAINMASTER ® brand,” states Ana Torrence, vice president of Home & Hospitality at INVISTA. “Statistical market research indicates that approximately 80 percent of consumers surveyed would be extremely likely or very likely to purchase STAINMASTER™ paint when it was compared to other well known premium paint manufacturer's products. This demonstrates the strong equity for the STAINMASTER ® brand in this category.”

In addition, the brand recognition of STAINMASTER ® products is continually enhanced by a category leading print and TV advertising campaign for STAINMASTER ® carpet each year.

Manufactured by Insl-x Products Corp. of Stony Point , N.Y. , a producer of specialty architectural paints, the paint products are constructed of a 100 percent acrylic high solids formulation exclusive to the STAINMASTER™ paint line.

Jim Weil, president of Insl-x Products Corp. , said, “INVISTA sought out a trademark license with Insl-x because of our capabilities in quality control and experience creating high-performance specialty coatings. Everyone we have spoken with regarding STAINMASTER™ paint shares in our excitement about delivering something new to the paint industry.”

Further research conducted by INVISTA indicates color is a key driver in paint selection. STAINMASTER™ paint is offered in more than 1,300 formulated hues. Consumers may also custom match nearly any color using a color computer.

STAINMASTER™ paint is premium quality paint and offered at an approximate retail price of $34-$38 per gallon. Retailers interested in finding out more about STAINMASTER™ paint can call 800-225-5554.

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