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Color Line Build-Out Delivers the Exceptional Performance of ANTRON LumenaŽ Solution Dyed Nylon in Rich Blues, Greens and Purples Atlanta (June 3, 2008) - INVISTA, the manufacturer of ANTRONŽ carpet fiber, announced today it will unveil more than 20 new ANTRON LumenaŽ solution dyed nylon colors at the 2008 NeoCon World's Trade Fair in Chicago in June, expanding a color line that is among the industry's largest. The color additions will focus on the green, purple and blue color families. "The expanded ANTRON LumenaŽ solution dyed nylon color line is designed to deliver brighter, deeper and richer hues and tones to enhance styling capabilities," said Bobby Berrier, vice president, commercial interiors, for INVISTA. "Our mill customers are already exploring ways to bring these new colors to their latest designs. We are proud to see that research and development efforts at INVISTA are blazing new trails in carpet styling innovation." This is the second phase of color line build-out for ANTRONŽ carpet fiber. In 2007, INVISTA converted its DSDNŽ solution dyed nylon color offering to the higher-performing ANTRON LumenaŽ solution dyed nylon line, and then filled out the line with additional colors, bringing the total to 200 at the time. Additional color family build-outs are slated over the next 12 months to round out the hue, chroma and value in the line, with goal of delivery a truly dimensional color offering in solution dyed nylon. Over 50 of these colors contain 25% pre-consumer recycled content. "The ANTRON LumenaŽ solution dyed nylon color build-out is an unprecedented move for the commercial marketplace and demonstrates our commitment to the solution dyed nylon offering," said Patsy Kuipers, fabric consultant for INVISTA. "Our goal is to enhance each of the color families, and provide the industry with a well-rounded offering that will enable nuanced style treatments to carry across colorways, without compromise." "This latest build-out focuses on greens, blues and purples, where there is growing demand for subtle variations in hue and value," said Kuipers. "The preliminary mill work we have seen is inspired and fresh, particularly in some of the emerging modular tile designs, one of the fastest growing categories for solution dyed nylon. It is very exciting." According to Kuipers, green has been so widely used over the past decade that many designers treat it as a neutral. The new additions to the ANTRON LumenaŽ solution dyed nylon green family will provide more styling options for every cast, including yellow-greens, blue-greens and gray-greens. When considering blues, Kuipers noted, "Historically, it has been most difficult to reach a consensus around what constitutes the 'right' blue. Our blue family build-out will provide a range of values within the same cast, making it easier to find just the right blue, no matter the project. And, with the recent resurgence of purple in fashion, we anticipate hues from this family will find their way into key accent elements in carpet styles for the commercial market. With limited options for purple in the current color line, this family became one of our main areas of focus." ANTRON LumenaŽ solution dyed nylon offers exceptional performance in challenging commercial environments, featuring excellent colorfastness and appearance retention while standing up to frequent spills and stains, as well as exposure to intense sunlight and harsh chemicals. Each color is tested to meet exacting performance standards before it is commercialized to ensure it will withstand the abuses of real world installations. ANTRON LumenaŽ solution dyed nylon can be found in numerous new and existing carpet styles available from leading carpet mills. ANTRON LumenaŽ solution dyed nylon was the first carpet fiber to be certified, and now recertified, as an Environmentally Preferable Product. It is constructed with type 6,6 nylon polymer, exceptional fiber engineering and treated with DuraTechŽ soil resistance chemical treatment. Carpets constructed of ANTRON LumenaŽ solution dyed nylon are tested against the ANTRONŽ brand Performance Standards Certification Program, the highest fiber performance standard for carpet durability. For more information on ANTRONŽ carpet fiber, call 1-877-5ANTRON or visit antron.net. |
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