Atlanco’s TRU-SPEC® Brand Offers Summer Special

Select Apparel Featuring Ultra Comfortable CORDURA® Baselayer Fabric Targeted for Special Promotional Campaign

WICHITA, Kan. – June 22, 2010 – This summer, military, tactical and law enforcement personnel will be able to purchase special promotionally priced TRU SPEC® brand undergarments. Designed to be a first line of defense, select Atlanco TRU-SPEC® brand apparel items featuring ultra-soft, ultra-durable CORDURA® Baselayer fabric will be on sale at $14.99 per item from June 1 to July 31.

“Each and every day, these men and women put their lives on the line to protect us,” said Atlanco’s TRU-SPEC® brand President, Bryan DeHart. “This summer, we wanted to provide them with a special offer on some of our best selling TRU-SPEC® brand undergarments that feature innovative CORDURA® Baselayer fabric technology. You have to wear them to believe it, but these undergarments will quickly be your ‘go-to’ choice for soft, comfortable, and durable performance wear.”

Usually retailing at about $20 per garment, the following TRU-SPEC® apparel items will be available at $14.99 each from June 1 to July 31:

• TRU-SPEC® Crew Neck t-shirt, short sleeve:The TRU-SPEC® crew neck t-shirt is equipped with a heat-transfer tag to help prevent scratching for enhanced comfort and an off-set flat-seam construction on the shoulder to minimize abrasion and seam stacking. Available colors: sand, white, marine olive drab, black, navy, foliage and heather grey.


• TRU-SPEC® Mock Turtle Neck, short sleeve:Designed for style and comfort, the mock-turtle-neck short-sleeved shirt features a heat-transfer tag to help prevent scratching for enhanced comfort and an off-set flat seam construction on the shoulder to minimize abrasion and seam stacking. Available colors: sand, white, navy and black.


• TRU-SPEC® Boxer Briefs:These boxer briefs feature a gripper on the exterior of the waistband to secure shirttail, an access fly with flat-seam construction to reduce friction, and a ribbed knit hem to prevent abrasion. Additionally, the boxer briefs have a heat-transfer tag to help prevent scratching for enhanced comfort. Available colors: sand, white, navy, marine olive drab, heather grey and black.

Designed to be worn underneath uniforms, the TRU-SPEC® brand undergarments are constructed with No Melt/No Drip* CORDURA® Baselayer fabric. This patent-pending 60/40 cotton-nylon fabric blend helps to protect the wearer by insulating the body when exposed to heat in flash-fire situations such as vehicle fires. The unique fiber blend forms gels and chars around the cotton, creating an entirely new fabric structure with a higher ignition resistance that does not drip or melt onto the skin underneath like polyester. These TRU-SPEC® brand undergarments featuring CORDURA® Baselayer fabric meet the requirements of NFPA 1975-2009 for station/work uniforms for emergency services.

Additionally, the TRU-SPEC® brand undergarments also feature the CORDURA® Baselayer with freshFX® fabric technology. CORDURA® Baselayer freshFX® fabric utilizes silver-based technology to protect the fabric, enabling the next-to-skin undergarments to provide long-lasting freshness. Overall, CORDURA® Baselayer fabric provides wearers with exceptional moisture-management properties and abrasion-resistant characteristics that will withstand the wide variety of tough conditions that military, tactical, law enforcement and first responders are exposed to.

“Whether in the military, police or fire-fighting units, the men and women of these protective forces face grueling conditions to ensure our safety,” said Cindy McNaull, global CORDURA® brand and marketing director. “The CORDURA® Baselayer fabric in TRU-SPEC® brand undergarments provides a breathable, lightweight solution so they can carry out their duties in comfort, despite the intensity of their surroundings.”

The TRU-SPEC® brand product line featuring CORDURA® Baselayer fabric is available in sizes Small to XXXL.

For a complete list of dealers and distributors, please visit the http://www.defendyourbase.com/promotions.html. Additional information about CORDURA® Baselayer fabric technology is available at www.DefendYourBase.com.

About CORDURA® Brand

INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.

About TRU-SPEC® brand by Atlanco

Since 1950, Atlanco has been a leading supplier of personal equipment, material and uniforms to the military, law enforcement and public safety markets. Since its introduction in 1996, Atlanco’s TRU-SPEC® brand has been a key source of apparel for the law enforcement and military markets which has set new standards for quality manufacturing and innovative design.