Permaneça Conectado
New LYCRA® Fibre Technology for European Intimate Apparel to Be Unveiled by INVISTA in Paris

New LYCRA® Fibre Technology for European Intimate Apparel to Be Unveiled by INVISTA in Paris

INVISTA, one of the world's largest integrated producers of polymers and fibres, will announce a cutting-edge advancement in LYCRA® fibre technology in Paris in January. The innovation, called LYCRA® fibre with W Technology, is designed to offer the European fabric industry a new level of performance in an elastane fibre for intimate apparel, offering improved whiteness retention, uniformity and brilliant colour clarity for fabrics and garments.

For the intimate apparel industry, this technology will enhance styling flexibility with increased confidence, and will be the foundation for both whites and fashion colours. It will be ideal for both warp and circular knit fabrics, delivering visible improvements and allowing robust mill processing.

“This new product will provide a solution for more attractive garments with higher visual impact, which is especially important for moulded garments,” said Steve Stewart, INVISTA Apparel Global Director of Intimate Apparel & Swimwear. “In a market where excellent whites and fashion colours are a requirement, LYCRA® fibre with W Technology will be key to providing customers with quality they can see,” he said.

“It will incorporate new spinning, luster, and dye-uptake technologies to make the fibre the invisible secret that delivers truly visible improvements,” Stewart added.

INVISTA will officially launch the new fibre technology at a gala event in Paris in January 2012, where the European industry players leading its adoption into commercial fabrics and garments will be recognized.

INVISTA continues to lead the fashion and textile industry by regularly updating its innovation portfolio, bringing added value to customers throughout the apparel value chain.

Do you know the LYCRA® fibre brand?

The LYCRA® fibre brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fibre and other premium stretch fibres and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fibre ingredient can help make garments and the people that wear them look better and feel better. LYCRA® branded fibres are essential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibres are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters. The LYCRA® fibre brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibres businesses.LYCRA® is a trademark of INVISTA.

Christine Do Phan

INVISTA Apparel

Work +41 (0)22-770-40-17