INVISTA launching latest brand innovations: STAINMASTER® LiveWell™ carpet and PetProtect® luxury vinyl flooring
Gaining insights, delivering solutions that improve home life
Recognized as one of the world’s largest integrated producers of polymers and fibers, INVISTA will introduce two STAINMASTER® brand innovations this year: STAINMASTER® PetProtect™ luxury vinyl flooring and STAINMASTER® LiveWell™ carpet system.
Launching in early 2017 is STAINMASTER® PetProtect™ luxury vinyl flooring, which complements STAINMASTER® PetProtect® carpet. Made for families with pets, it’s designed to resist scratches from pet claws and odors caused from liquid accidents. With 87% of pet owners considering their pets as part of the family1, this new flooring product helps pets and people live more freely in their homes together.
STAINMASTER® LiveWell™ carpet with AllerShield™ technology will also launch in 2017. It was developed to help allergy-suffering customers improve their comfort at home. Research shows that 50 million Americans suffer from airborne-related allergies2. This is the first carpet system designed to reduce dust and allergy-aggravating particles from bonding to the fiber. Studies have shown a well-maintained carpet may lead to less airborne allergens in the home3, and with AllerShield™ technology, every pass of the vacuum can be more effective4.
“The STAINMASTER® brand is committed to insight-backed innovations in the marketplace. Through in-depth consumer research, we gain insight into understanding what the consumer wants in flooring and can deliver on those wants by offering solutions (solutions they might not realize they need yet) to meet their demands,” said Richard Mingorance, INVISTA Vice President of Marketing for Surfaces.
With new products spanning across both soft and hard surface flooring, the STAINMASTER® brand has purposefully expanded its product offerings to accommodate a broader consumer lifestyle approach. These latest brand innovations were created to help homeowners more easily keep a cleaner, more comfortable home.
“Together, STAINMASTER® LiveWell™ and PetProtect™ products exemplify the STAINMASTER® brand commitment to drive meaningful innovation and value for the consumer,” said Mingorance.
In addition, to help dealers offset the cost of carpet sample set and display purchases in 2017, INVISTA has launched the STAINMASTER® carpet Sample-Sell-Save Dealer Rebate Event. It pays a rebate to dealers for their sales made from purchased STAINMASTER® carpet sample sets and dedicated displays, potentially allowing dealers to get back up to 100 percent of their investment.
For more information, visit STAINMASTER.com, STAINMASTERLink.com, connect on Facebook or dealers can contact their STAINMASTER® Strategic Account Managers.
1 Mintel, America’s Pet Owners – US, August 2016
2 Asthma and Allergy Foundation of America
3 The Carpet and Rug Institute
4 Measured with home vacuuming compared to STAINMASTER® carpet without AllerShield™ technology
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