INVISTA showcases innovative performance denim technologies at Kingpins New York show
INVISTA, one of the world's largest integrated producers of polymers and fibers, will showcase some of its newest performance denim innovations at the Kingpins Denim show in New York City being held on January 21-22, and will move into 2014 with a broad array of performance denim offerings.
The INVISTA stand will feature a performance denim bar highlighting jeans made with the latest fabrics that incorporate the company’s performance denim concepts. Featured garments include styles made with COOLMAX® fabric, THERMOLITE® fabric, TOUGH MAX™ LYCRA® fabric and LYCRA® dualFX® fabric. To further reinforce the performance denim message, the INVISTA denim bar will also include themed drinks that correspond to each of INVISTA’s performance denim brands.
According to Rita Ratskoff, INVISTA’s denim manager for North America, the bar represents a fun and creative way to communicate INVISTA’s key messages around performance denim. “The whole category of performance denim is an exciting and emerging business,” Ratskoff says. “As a leader in the activewear segment, INVISTA is now bringing its knowledge of technical fibers and fabrics to the denim business. This represents a tremendous opportunity for the consumer to have a garment they love to wear–jeans–with the performance benefits that until now, have been mainly restricted to active apparel.”
To visit the denim bar, stop by the INVISTA stand at the Kingpins show being held at the Tunnel, 269 11th Avenue in New York City. INVISTA will also be showcasing its performance denim innovations at the Outdoor Retailer Winter Market in Salt Lake City, UT later this week.