CORDURA® brand Business Supports Gear to Grow at Outdoor Retailer Winter Market 2012
Official gear collection site for Gear to Grow at CORDURA® brand booth
During the upcoming Outdoor Retailer Winter Market held in Salt Lake City, Jan. 19-22, INVISTA’s CORDURA® brand booth (#39217) will serve as the official collection site to benefit Gear to Grow. A non-profit program, Gear to Grow is dedicated to providing donated gear from outdoor retailers and manufacturers to other non-profits that promote outdoor recreation.
This is the second consecutive show that Gear to Grow will receive support from the CORDURA® brand team as the official collection site. The collection site will accept items for the program’s gear and apparel inventory. Prior to the show, exhibitors can participate by shipping donations to the Salt Palace Convention Center, along with gear they plan to exhibit. Additionally, exhibitors are also encouraged to drop off surplus samples and equipment to the booth during show hours or on the last day of the tradeshow, Jan. 22.
“The support and engagement from fellow exhibitors during this past summer’s Outdoor Retailer gear drive was overwhelming, and it is clear that our call to action was heard,” said Cindy McNaull, global CORDURA® brand and marketing director. “Our second time hosting the drive, we challenge Winter Outdoor Retailer exhibitors to provide even more support for the Gear to Grow program, and give the opportunity for more individuals to participate in outdoor recreation.”
Supporting Gear to Grow falls under an initiative of the corporate citizenship pillar of the CORDURA® fabric CaresSM program that demonstrates the company’s on-going commitment to sustainability.
For organizations planning to ship gear to the gear-drive prior to the show, notify Gear to Grow at firstname.lastname@example.org. During the show, the CORDURA® brand team will post updates regarding the gear-drive through social media channels, including Facebook and Twitter.
About Gear to Grow
The Gear to Grow program allows outdoor retailers and manufacturers to make tax-deductible gear donations for the benefit of getting more people involved in outdoor recreation. Simply put, Gear to Grow brokers gear between the donors and non-profit organizations whose primary missions entails getting people involved in outdoor activities. Based in Salt Lake City, Utah, the Gear to Grow program is a project of the Pacific Mountain Institute, a 501(c) 3 non-profit. The Gear to Grow program began in December 2009 and now serves more than 60 outdoor non-profit groups throughout the United States since.
For more information on Gear to Grow visit www.geartogrow.org.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow on Facebook, Twitter and YouTube.
Howard, Merrell & Partners