CORDURA® brand recognizes Granite Gear with inaugural durable design achievement award
Recognizing three decades of notable CORDURA® fabric designs
INVISTA’S CORDURA® brand today announced its first Durable Design Achievement award was presented to Dan Cruikshank and Jeff Knight with Granite Gear at the 2014 Outdoor Retailer Winter Market. The award recognizes a company or person’s commitment to crafting high performance, innovative products that utilize CORDURA® fabric in the product design.
“It’s an honor to receive CORDURA® brand’s first Durable Design Achievement award,” said Granite Gear Co-Founder Dan Cruikshank. “CORDURA® fabric is woven with high tenacity yarns that always test out to be the best for both tear strength and abrasion resistance, often offering double the pounds to tear and twice the time to abrade through the fabric. Out on the trail, we put the minds of adventure enthusiasts at ease because our packs and CORDURA® fabrics prove they go the distance each season.”
Jeff Knight and Dan Cruikshank co-founded Granite Gear in 1986 after a paddling trip deep in the heart of Quetico convinced them they could make successful gear. Together they built Granite Gear with a mission to offer products that are not just creative, but innovative.
For more than a quarter century, Granite Gear’s products have included CORDURA® brand fabric. Most recently, Granite Gear introduced its Quetico Canoe Portage Pack made with 210D CORDURA® Lite fabric. This 82-liter capacity pack is designed with true ergonomics and functionality in mind, and also brings together the heritage of their inspirational Quetico paddling trip beginnings with the strength and lightweight durability of CORDURA® brand fabric.
“We are honored to award our first CORDURA® Durable Design Achievement award to Jeff and Dan, industry leaders and true design pioneers. For decades, Granite Gear incorporated CORDURA® fabric into essentially all of the company’s outstanding product line, helping to make their gear durable, versatile, and reliable,” said Cindy McNaull, global CORDURA® brand and marketing director. “The CORDURA® brand team has had the sincere pleasure to work with the Granite Gear team since their inception, and we are thrilled to be a part of the Granite Gear heritage and they a part of ours.”
About Granite Gear
For 27 independent years, Granite Gear has brought cutting-edge products to the outdoor marketplace. Their award-winning backpacks, extensive variety of storage sacks, lifestyle accessories, dog products and canoe gear offer excellence in design and construction. Granite Gear’s desire is for all outdoor enthusiasts and travelers to experience the incredible durability and comfort of their products. Located in Northern Minnesota, just minutes from the Boundary Waters Canoe Area Wilderness and the Superior Hiking Trail, they have a rugged and beautiful testing ground for their products.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visitwww.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
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