The Gear Junkie Presents “The CORDURA® brand Search for the Most Durable Person” Contest
Grand Prize Includes Trip to Salt Lake City During 2011 Outdoor Retailer Summer Market and Hiking Excursion with The Gear Junkie
The Gear Junkie, a well-known online product review and news website for the outdoor industry, presents ‘The CORDURA® brand Search for the Most Durable Person’ contest. Running from May 1-31, the contest encourages outdoor enthusiasts to submit anecdotes telling why they believe they are a durable person. The grand-prize winner will receive an all-expense-paid trip to Salt Lake City, Utah, in August during the 2011 Outdoor Retailer (OR) Summer Market trade show. The trip will also include a hiking excursion with The Gear Junkie’s very own editor and publisher, Stephen Regenold, during the Outdoor Retailer Open Air Demo 2011 at Jordanelle State Park.
Contest entries for The CORDURA® brand Search for the Most Durable Person will be posted live on The Gear Junkie website with the option of uploading a video or photos, and sharing stories with others via Facebook and Twitter. The contest coincides with the launch of the CORDURA® brand “Tell Us Your Durability Story” website featured on www.CORDURA.com. The interactive site encourages viewers to share their unique adventure stories, obstacles that have been overcome and ways in which their durability has been tested.
“The CORDURA® brand has a strong association with long-lasting durable products for outdoor adventurers. We are excited to work with The Gear Junkie to feature the CORDURA® brand in its search for the most durable person,” said Cindy McNaull, global CORDURA® brand and marketing director. “Through the contest, we hope to inspire other people to get outdoors and test their own durability, while also rewarding our very own outdoor devotee.”
To enter The Gear Junkie’s The CORDURA® brand Search for the Most Durable Person contest, please visit www.gearjunkie.com during the promotion period to submit your durability story. For more information on INVISTA’s CORDURA® brand and its collaboration with The Gear Junkie, please visit www.CORDURA.com or www.gearjunkie.com.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”
INVISTA’s CORDURA® Brand Hosts ‘Most Durable Person’ Contest - 2
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow on Facebook < http://facebook.com/CORDURABrand >, Twitter < www.twitter.com/CORDURABrand > and YouTube <www.youtube.com/CORDURABrand>.
About Gear Junkie
GearJunkie.com, launched in 2006, is regarded as a top blog and online publication for product reviews and news in the outdoors world. The site contains thousands of pages of content -- gear reviews, news, travel and adventure stories, a video section, photo galleries, and giveaway contests. The site's "Daily Dose" blog is often cited as a top source for industry news and product reviews. Gear Junkie is owned and operated by Monopoint Media LLC, a company founded in 2006 by Regenold and two business partners.
Elizabeth Romero/Carrie Riggin
Howard, Merrell & Partners
CORDURA® Brand Inquiries
2801 Centerville Road Wilmington, DE 19808