Durable CORDURA® fabrics featured in new Dickies® performance system apparel
Collaboration brings comfortably durable workwear apparel to 2014 Outdoor Winter Market
INVISTA’s CORDURA® brand fabrics will be featured in the Fall 2014 collection of Dickies® Performance System (DPS) apparel at the Outdoor Retailer Winter 2014 Market in Salt Lake City, Utah, Jan. 22-25, 2014. CORDURA® fabric adds innovation to Dickies’ high performance line and builds on their mission to create purpose-built apparel.
“We are pleased that the Dickies team is adding CORDURA® fabrics to their durable, high performance DPS collection,” said Cindy McNaull, global CORDURA® brand marketing director. “We value the collaboration and the opportunity to showcase the combined comfort and durable functionality as well versatility of three of our CORDURA® fabric technologies in their 2014 DPS assortment.”
Dickies, a leading global workwear brand, will launch products featuring CORDURA® Denim, CORDURA® Classic and CORDURA® Canvas fabrics, as part of its Dickies Performance System. Two jackets and three pants will be introduced: the Dura Duck Premium CORDURA® Classic fabric Hooded Jacket (three colors), the Dura Duck Premium CORDURA® Classic fabric Coat (three colors), the Dura Duck Premium CORDURA ® Canvas fabric 5-Pocket Pant (three colors), the Dura Denim Premium CORDURA ® Denim 5-Pocket Jean (two denim washes), and the Dura Duck Premium CORDURA ® Classic fabric 2nd Layer Pant (one color).
“Our product strategy at Dickies utilizes the latest industry developments to produce hard working apparel that workers can rely on for any situation,” says Brian Sheedy, Head Merchant for Dickies. “Our Fall 2014 collection features industry-leading technology – like CORDURA® brand fabric – to ensure Dickies continues to provide relevant, comfortable and dependable workwear.”
CORDURA® Denim fabric offers the authentic look, comfort and feel of a traditional 100 percent cotton denim and is four times more abrasion resistant.* Designed for rugged durability, CORDURA® Classic™ fabric provides enhanced tear and abrasion resistance, and CORDURA® Canvas fabric features long-lasting comfort and is four times more abrasion resistant than that of a comparable weight traditional 100% cotton fabric.**
For more information on CORDURA® fabrics, or to meet with the CORDURA® brand team, please stop by the CORDURA® brand booth #39215 at the Outdoor Retailer Winter Market or contact us to schedule an appointment.
Dickies® is a registered trademark of Williamson-Dickie Mfg. Co.
*Martindale testing based on 13.75 oz denim fabric. **Martindale testing based on 410g/m2 100% cotton duck fabric.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visitwww.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.