INVISTA and Lenzing announce latest collaboration: COOLMAX® fabric with TENCEL® fibre to be presented at Denim by Première Vision fair in Barcelona
INVISTA, owner of the COOLMAX® brand, and LENZING, owner of the TENCEL® brand, are pleased to announce a second innovative collaboration in denim - COOLMAX® fabric blended with TENCEL® fibre. The two companies will give a joint presentation on this new development on November 20th at the Denim by Première Vision show in Barcelona.
In recognition of the growing trend toward athleisure wear, INVISTA and Lenzing AG have been working on the development and promotion of this innovative new denim concept that will provide wearers with cool dry comfort, softness, and sustainability – all in one fabric.
The two fibre companies began working together in 2013 when they announced the results of a study on the benefits of combining Lenzing’s TENCEL® fibre with INVISTA’s dualFX® technology by LYCRA® brand. Now, by extending that collaboration to new fibre blends, the companies are aiming to leverage their strengths in performance, fashion, and sustainability to bring a unique offering to the women’s denim market.
According to Jean Hegedus, INVISTA’s Marketing Director for Denim, today’s consumers expect more from their denim, and these fabrics can deliver on the benefits female consumers are seeking. “Recent studies* by INVISTA confirm that women are looking for more performance attributes in their clothing as well as aesthetic features such as soft hand. COOLMAX® fabrics blended with TENCEL® meet both of these needs as well as providing consumers with a sustainable option.”
One of INVISTA’s offerings that can be used is COOLMAX® ECOMADE fibre that is made from 97% recycled polyester. Lenzing’s TENCEL® is made from wood pulp, a renewable raw material, which is then processed through a closed loop system to create an ecologically responsible fibre. Michael Kininmonth, Lenzing’s denim developer, said “TENCEL® is recognised throughout the industry for its sustainable qualities as well as its softness and strength. By combining TENCEL® fibre with COOLMAX® fabric we can provide added performance benefits that appeal to the contemporary consumer.”
The presentation will be on November 20th at 11am. You can visit INVISTA at the Denim by Première Vision show at stand A20, and Lenzing at stand B3.
Study references:INVISTA Performance Denim Study, ICM Research, 2014INVISTA Brand Tracking Study, Pro Relevant, 2014COOLMAX® is a trademark of INVISTA. TENCEL® is a registered trade mark of Lenzing Group.
About The Lenzing Group
The Lenzing Group is a world market leader with headquarters in Austria, production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality man-made cellulose fibers. The portfolio ranges from dissolving pulp, standard and specialty cellulose fibres to engineering services.Lenzing quality and innovative strength set global standards for man-made cellulose fibres. With 75 years of experience in fibre production, the Lenzing Group is the only company worldwide combining the manufacturing of all three man-made cellulose fibre generations on a large industrial scale under one roof – from the classic viscose to modal and lyocell (TENCEL®) fibres. The success of the Lenzing Group results from a unique combination of consistent customer orientation together with its leadership in innovation, technology and quality.Lenzing is committed to the principle of sustainable management and very high environmental standards.Lenzing's core business fibres are complemented by our activities in the business field engineering.Key Figures Lenzing Group 2013:Sales: EUR 1.91 bnExport share: 90,8%Fibre sales volumes: 890,000 tonsStaff: 6,675
About Denim by Première Vision
Launched in Paris in 2007, and held in Barcelona since May 2014, Denim by Première Vision is the can’t-miss meeting place for the international denim community.True to its original concept and values, the show brings together each season in one place the industry’s key players around a unique, creative, and rigorously selective offer reflective of the global premium denim market.Rich in inspiration, meetings and events, the show aims to bring together the elite of the specialised international offer, in a relevant manner, to create a global platform serving a global business.Next edition of Denim by Première Vision: 19 & 20 November 2014Hall 8 - Fira Barcelonawww.denimbypremierevision.com