INVISTA unveils new vision in strategic value chain collaboration at textile and apparel industry’s top events in China
Innovation, speed and collaboration is the recipe for success, INVISTA tells attendees at Shanghai Intertextile Apparel and Shanghai Interfiliere shows
INVISTA, one of the world’s largest integrated producers of polymers and fibers that transformed the world of fashion and performance garments with innovations such as LYCRA fiber, COOLMAX® fabric and THERMOLITE® fabric and insulation, is changing the game again by establishing new level of collaboration with strategic players in the textile and apparel value chain.
As well as rolling out a string of exciting new products that are expected to bring the performance of fabrics and garments to new heights in the China and global markets, this week INVISTA has unveiled the ingredients of its latest recipe for success – innovation, collaboration and speed – to audiences at China’s two most important industry events. They are Shanghai Intertextile Apparel (21-24 October) and Shanghai Interfiliere (22-23 October).
“In the highly competitive global marketplace, the challenge for the apparel industry is to exploit growth opportunities through well-differentiated offerings in a sustainable way. That’s where INVISTA can play a wider role. We offer the technologies, consumer insights and collaborative business models that can genuinely help leading mills, brand owners and retailers to capture these opportunities quickly and create value for customers,” said Julien Born, Executive Vice President for INVISTA Apparel.
At both shows, INVISTA is again demonstrating its ability to develop innovative new fiber technologies that can transform style, function and open up valuable new opportunities across the board.
As well as highlighting the potential of performance denim – which takes denim to previously unexplored market niches using LYCRA® dual® fabric and TOUGH MAXä LYCRA® fabric – INVISTA is demonstrating at Shanghai Intertextile its newest temperature-beating solutions. They include new COOLMAX® AIR fabric designed to help wearers handle the heat and THERMOLITE® PRO insulation to combat the cold
In fact, INVISTA’s newly acquired product – THERMOCOOL™ fabric – does both at the same time thanks to its unique Duoregulation™ technology. THERMOCOOL™ fabric is designed to expand the body’s comfort zone through smart fiber cross-sections, adapting to the wearer’s needs whether conditions are hot, cold or constantly changing.
At Shanghai Interfiliere where INVIST is showing off a number of developments designed to keep apparels interesting close to the body and comfortable in the swimming pool. The focus is on the latest, developments in the LYCRA® BEAUTY fabric range which now offers stretch and shaping capabilities in with cotton and even lace – ideal for designer intimate apparel.
According to Born, “INVISTA see Intertextile and Interfiliere as platforms to inspire creativity and follow up new specification opportunities”. INVISTA is also using the shows to strengthen value-chain relationships through unique business matching services, to connect fabric suppliers with targeted domestic or overseas buyers who are looking for qualified fabrics made with LYCRA® fiber.
“INVISTA has a great track record on innovations, and we’ve developed some amazing fiber technologies. But we believe the key to greater success in the future is collaborating and exchanging with far-sighted companies at different level of the supply chain. Using our resources, expertise and global network to help improve their long term differentiation and competitiveness, with the ultimate goal of bringing new apparel creations with INVISTA’s innovation fiber and fabrics to market,” said Born.
INVISTA is currently working with more than thirty strategic fabric mills in Asia to develop new, performance-oriented fabrics. This focus on quickly translating fiber innovation into fabrics for apparels, and connecting brands with retailers and end user consumers has become a key differentiator for INVISTA
“We strongly believe that advanced textile science and technology-based fiber and fabric innovation, combined with trusted consumer ingredient brands will play an increasingly important part in this rapidly changing market. Working closely with partners – from mills to brands, retailers and even end-users – INVISTA is committed to continuing to drive innovation, accelerate its speed to market and invest in our brands to help increase the competitiveness of our customers,” he said.
Fundamentally, INVISTA has transformed its role from that of a supplier to one of a strategic partner. Instead of being content to innovate and manufacture, INVISTA is pushing the envelope as far as possible to connect the entire value chain.
“We want to connect key players in the value chain who are seeking for differentiation, helping them to leverage our strengths to compete and create value in the increasingly competitive market. In practice that means inspiring innovation and sustaining market differentiation through deeper collaboration at all the different levels of the supply chain – here in China, and around the world,” Born said.