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Kayaking Gear with INVISTA’s LYCRA® SPORT Fabric Launches in India
Range created by Push Sportswear and retailed through Adventure Compass
INVISTA, a world leader in integrated fibers and polymers, has been working actively with many domestic brands in the active wear segment. Push Sportswear launched a kayaking range with INVISTA’s leading performance-wear brand, LYCRA® SPORT fabric. The range is available through Adventure Compass in Rishikesh, Uttarakhand. LYCRA® SPORT fabric provides freedom of movement, stretch, comfort and long-lasting fit. It delivers a range of stretch and recovery power designed to help consumers move and perform better, while providing comfort.
“LYCRA® SPORT fabric is specifically designed to support athletes and active people to perform better in their sporting activities," said Avinash Chandra, INVISTA South Asia marketing head. "We are quite excited about Push Sportswear’s creation for kayaking with LYCRA® SPORT fabric, as it will build a platform to take our innovations to the consumers. Such niche sporting events require extra attention to the attire, and LYCRA® SPORT fabric is best suited for such sports, given its stretch and breathability properties.”
“There is a growing interest for kayaking in India, and the importance of suitable gear for the eclectic sport is essential," said Anurag Gupta, proprieter, Push Sportswear. "The right clothing is extremely important to enjoy this enlivening sport to the hilt. LYCRA® SPORT fabric is one of the most favorable fabrics for the gear, and we look forward to bringing forward more such relevant innovations with INVISTA.”
“The range has been doing extremely well," said Gaurav Gupta, partner, Adventure Compass. "The consumers have seen the benefits provided by this range and are very happy with the fact that it helps them perform better. For Kayaking, you need something that’s breathable, has good stretch but at the same time comfortable. This range with LYCRA® SPORT fabric used in the Kayaking range encompasses all of those elements and helps you enjoy the sport to its fullest.”
LYCRA® SPORT fabrics have been tested by Progressive Sports Technologies, one of the leading Sports Technology institutes based at Loughborough University. Following INVISTA’s standards and a rigorous approach to testing, garments made with LYCRA® SPORT fabric allow athletes to push their sportswear as hard as they push themselves.
Karishma Kataria
Genesis Burson-Marstellar
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Amalia Chawla
Genesis Burson-Marstellar
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