LYCRA® brand owner INVISTA collaborates with global sport lifestyle brand PUMA on new premium product innovation in performance apparel
PUMA unveiled a range of training tights, shorts and tops this month: PUMA ACTV and PUMA RCVR. Both take performance wear to the next level by utilizing LYCRA® SPORT fabric in a first-to-market use of both athletic taping and enhanced compression within the garments. PUMA ACTV has been awarded the sports industry “ISPO Gold Award” quality seal in the Compression Apparel category, at ISPO 2013.
According to PUMA, ACTV training tights use a combination of increased muscle compression and athletic taping to maximize muscle power and support. The tape is strategically built in the garments to mimic an athlete’s muscle patterns and provide a micro-massage, which is intended to help the athlete perform at optimum levels. Strips of this elasticized silicone tape are built into the garments and strategically placed in specific patterns over the active muscles.
PUMA worked closely with INVISTA, makers of LYCRA® fiber, to determine the best fabric for the ACTV range of garments. The silicone ‘taping’ is attached to LYCRA® SPORT fabric, which makes up the main material of the performance wear. This is part of an on-going active wear innovation partnership between PUMA and INVISTA.
These LYCRA® SPORT fabric performance properties, combined with its shape retention over time, are necessary for the ACTV and RCVR lines, as they allow the silicone tape to stay in place over the active muscles so that the wearer can reap the full benefits of the garment.
Marine Chavanis, INVISTA’s European marketing account manager for active/outdoor, says, “We’re very excited to be a part of PUMA’s ground-breaking performance wear range as it is a perfectly suited opportunity to showcase the key benefits of LYCRA® SPORT fabric: Providing lasting fit and style to your sports gear, helping you perform at your best.”
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com