INVISTA Announces Line-Up of Top Level Speakers for Its International “LYCRA® Fiber MOVES” Forum in Barcelona
Company will “stretch the imagination” of attendees at Barcelona trade event in September, participate in ITMA for the first time
INVISTA, one of the world’s largest integrated producers of polymers and fibers and owner of the LYCRA® fiber brand, will have an impressive line-up of top industry speakers in the second edition of its unique legwear event, “LYCRA® fiber MOVES”, in Barcelona, Spain, on Sept. 29-30. The event aims at bringing close to 250 textile industry professionals to the Mediterranean city—offering them an experience that will “stretch the imagination” and provide insights into future industry trends.
This year the speaker line-up will include experts from the worldwide legwear industry and beyond.
Dave Trerotola, president of INVISTA Apparel, Serge Vigouroux, executive vice president of business marketing for INVISTA Apparel, and Geoffrey D. Hietpas, global marketing technology director for INVISTA, will share their view points and expertise with international clients and media, in addition to introducing the audience to new developments of the company’s best-known brand, LYCRA® fiber.
The event will also offer attendees a privileged overview of industry trends for the next five years as leading apparel experts discuss the future of the global legwear sector: Nerino Grassi, founder and president of Golden Lady, Italy; Yu Ze, General Manager, RIME, China; Seiya Saito, famous legwear designer and creative director at Atsugi, Japan; along with top industry consultant Shirley Anne Sherriff from Opus Business Consulting, Great Britain.
A key focus of this year’s event will be innovation. At the event, Ken Morse will provide thought provoking insights, delivered with his uniquely engaging style, into the challenges of achieving continuous innovation in the face of rapid change, and the storm of global competition. Morse is a serial entrepreneur, visiting professor at ESADE Business School, founding managing director of the MIT Entrepreneurship Center, and member of the United States of America National Advisory Council on Innovation & Entrepreneurship—recently created by Secretary Locke and President Obama. Furthermore, Charles Hayes, IDEO practice lead in consumer experience design for Asia, will share his point of view on how design can be a driver for innovation. Hayes, based in Shanghai, is a senior brand strategist, who works across a number of industries to foster client relationships and deliver innovation through world-class consumer experiences.
“The ‘LYCRA® fiber MOVES’ forum is a commitment of INVISTA to the legwear industry, following on from the success of the first edition in 2009 in Verona,” said Pierluigi Berardi, global segment director for legwear at INVISTA. “After two years of extensive investigation and exploring the upcoming trends of our sector, we are now ready to share our findings with all our customers along the value chain in an event that is going to be an inspiration for everyone."
INVISTA is planning an event that aims to stretch the imagination of all the attendees, allowing them to think of ways to improve their businesses and navigate the future of the industry. In addition, it will offer a unique chance to meet professionals from all around the world, generating networking opportunities during the two-day forum.
The second edition of LYCRA® fiber MOVES will be held at the World Trade Center in Barcelona on Sept. 29-30, which coincides with ITMA 2011, the world’s most established textile and garment technology exhibition. Consuelo Bañon, European marketing director for legwear at INVISTA added, “We are delighted to be able to offer our customers and media this unique opportunity to come together in Barcelona, to discuss the future of the industry with such an illustrious group of expert speakers and we hope the event will offer a fulfilling experience to each one of our guests."
For the first time, INVISTA will have an important presence at ITMA this year. In line with the launch of the fiber and yarn chapter at the exhibition, which is celebrating its 60th anniversary this year, the company will showcase innovations and new product developments for all apparel segments (intimate apparel, swimwear, legwear, ready-to-wear and sports). INVISTA will also use the event to communicate its key sustainability messages and projects. According to Denise Sakuma, global director of brand and communications for INVISTA Apparel, “INVISTA is pleased that ITMA is recognising the importance of fiber development in this way, and we believe that our participation in this event will be a positive experience both for INVISTA and ITMA."
“A global brand name synonymous with innovation, INVISTA will be a welcomed addition by our participants,” said ITMA organiser, MP International’s chief executive officer, Sylvia Phua. “We are gratified to have their presence on our show floor as we have just created the fiber and yarn sector to complete the sourcing experience of our visitors. For the first time, ITMA visitors will not only be able to buy machinery, they can also explore an interesting range of raw materials that can help increase their competitive advantage.”
"LYCRA® fiber MOVES 2011"
- Sept. 29-30, 2011
- World Trade Center, Barcelona, Spain
- (by invitation only)
INVISTA at ITMA
- Sept. 22-29, 2011
- Stand H4-A133, Hall 4
- Fira de Barcelona, Gran Via, Barcelona, Spain