XFIT LYCRA® Fabrics Featured In DL1961's First Fashion Week Runway Show in New York City
INVISTA’s XFIT LYCRA® fabric, the fabulous denim material that provides 360 degree comfort and fit, will take center stage during the DL1961 Premium Denim spring/summer 2013 runway show to be held in New York City on Wednesday, Sept. 5 at 8 p.m. at Pier 57. INVISTA’s technology allows fabrics to stretch, and more importantly, recover in all directions, providing the wearer with a jean that both fits and feels great throughout the day. The DL1961 line encompasses both men’s and women’s jeans and is made exclusively with XFIT LYCRA® fabrics.
“In 2008, we launched the DL1961 brand with a mission to create ‘the perfect fitting jean’,” said Sarah Ahmed, creative director for DL1961. “XFIT LYCRA® fabrics were the fabrics of choice for DL1961 right from the beginning. We selected XFIT LYCRA® fabrics because they not only mold to the body, but also have 90 percent shape retention, so our jeans don’t bag, sag or lose their shape.”
“DL1961 has done an excellent job of providing the consumer with fashionable jeans that fit as well in the evening as they do in the morning when you first put them on,” said Jean Hegedus, denim segment director for INVISTA. “Its use of the XFIT LYCRA® fabric technology is unparalleled in the industry, and we commend them for delivering such an exceptional garment to the consumer.”
The unfaltering fit of the jeans, along with impeccable styling, have made the DL1961 brand a favorite of celebrities, trendsetters and consumers across a variety of countries. The spring/summer collection incorporates embroidery, cool metallic tones, muted pastels and a plethora of prints—in addition to a throwback to acid washed jeans, denim jackets and vests, all with XFIT LYCRA® fabric. DL1961 now offers more than 100 styles in various colors, weights, washes and textures, and the jeans are sold in over 1200 stores worldwide.
About DL 1961
Thanks to its unparalleled fit concept, DL1961 Premium Denim's popularity has been on an upward trajectory since its inception. Aside from being featured in every major publication, DL1961 jeans have become a staple in the closets of celebrities and trendsetters alike. DL1961 Premium Denim is a vertically integrated brand that is family owned and operated by individuals who have been producing garments for over three generations. It is because of their expertise in denim, their passion for cutting-edge technology and their massive global network of production facilities that they were able to create what is now fittingly called the most revolutionary brand on the market. For more information, please visit www.dl1961.com.
Brand Communication Manager