Arvind stretch denim launch with LYCRA® fiber at the much awaited LYCRA® RENDEZVOUS
Gearing up to showcase two key themes for Spring Summer 2014 - Denim glam and Pop vintage
Arvind is gearing up to launch its latest range of stretch denim fabrics with LYCRA® fiber at the much awaited ‘LYCRA® RENDEZVOUS’. This launch will bring together the best of INVISTA’s textile innovations together with the denim fabric making expertise of ARVIND and establish a milestone within the Indian denim market innovation journey.
The two world leaders in their respective categories pioneered the introduction of high-quality denim technology in India a decade ago. Currently, they are looking forward to introducing INVISTA’s latest world class fabric innovations in the market. These have been developed basis a rising need for excellent comfort, quality, durability and style and backed by extensive consumer research. INVISTA provides LYCRA® Fiber, LYCRA® T400® Fiber and world-leading technological expertise to develop fabrics like TOUGH MAX™ LYCRA® Fabric, LYCRA® dualFX® Fabric etc.
Aamir Akhtar, CEO, ARVIND Denim says, “The use of INVISTA’s sophisticated fiber and fabric technologies under the guidance of world-renowned designers has enabled Arvind to deliver many firsts in the international denim markets. From Arvind, we ensure a stretch that performs and stretch which provides freedom to the designer to create a fashion denim he/she would want to create. We have also mastered extremely difficult stretches with LYCRA® fiber like Stretch Selvedge Denim, Stretch Jacquard Denim, Super soft high recovery excel stretch denim and many more.”
The event scheduled to take place on 28 Feb, 2013 at Taj Palace, New Delhi will launch Arvind stretch denim with LYCRA® fiber with a presentation under the following two key themes:
- Denim glam: Neutral denims with metallic hues featuring LYCRA® dualFX™ fabric technology which combines LYCRA® fiber and LYCRA® T400® fiber in a single yarn, resulting in super stretch denims that keep their shape.
- Pop vintage:A combination of timeless classics and vivacious colors the featured looks include vintage inspired TOUGH MAX™ LYCRA® fabric as well as heavily bleached denims using corespun LYCRA® T400® fiber, and bright neons with LYCRA® dualFX™ fabric technology.