Consumer Centric Innovations from INVISTA create ripples in the Intimate Apparel Industry
In the world of intimate apparel, the consumer today wants it all- playful style, transformational fashion and comfort! Keeping these things in mind, INVISTA, the makers of LYCRA® brand fiber presented some of its buzzing consumer relevant innovations at Galleria Intima. Key innovations presented by INVISTA at the event were LYCRA® BEAUTY fabric for cotton rich shapewear, LYCRA® FREEF!T® fabric with Breathability and No Ride Up for men’s Underwear and THERMOLITE® fabric for lightweight thermals.
The intimate apparel market is evolving at a very fast rate and consumers have become more aware of the global trends and fashions. The evolution of technology focused upon these consumers’ evolving needs has enabled INVISTA to offer appropriate solutions to the industry. In order to address this changing scenario, Mr. Avinash Chandra, Marketing Head – South Asia, INVISTA- South Asia and Mr. Varun Kappor, Segment Marketing Manager – INVISTA- South Asia took the audience through “Consumer centric innovations for intimate apparel” in a widely applauded seminar.
Commenting on the event, Avinash said “We are glad to be a part of this unique initiative organized by IAAI. This is a great platform to engage with a pool of leading manufacturers, retail brands & some prominent names of fashion industry. Our participation in Galleria Intima reiterates our commitment towards the industry and towards creating more value for the end consumer through breakthrough innovations. Our core objective is to understand the needs and demands of consumers and create products to meet these demands. Our deep understanding of the apparel industry backed by extensive research has helped us in introduction of the innovations that we offer.”
He further added, “Indian male consumer is also becoming increasingly choosy for his underwear and is looking for All Day Comfort. This is the driving force behind LYCRA® FREEF!T® fabric, which we have launched recently in India and we have received encouraging response from the industry.”
After seeing LYCRA® FREEF!T® fabric collection developed by INVISTA with PrismKnit Fab (Kolkata), Mr. Sunil Pathare, Managing Director, VIP Industries expressed “I am delighted to see the interesting developments on men’s underwear through the LYCRA® FREEF!T® fabric platform. These fabrics address key male consumer need of All Day Comfort."
Recently launched LYCRA® BEAUTY fabric for cotton rich shapewear caught the interest of key industry leaders like Mr. Rakesh Grover, Managing Director, Groversons and Mr. Sanjay Dawar, Managing Director, Bodycare Creations Private Limited. It sparked their imagination towards shaping garments for the Indian market in the near future. INVISTA also sparked the imagination of the industry for lightweight thermal-wear garments through THERMOLITE® fabric and presented Indian market study results. The study revealed that the main pain point of the consumer is the bulkiness of thermal-wear and most of the garments available in the market place today are thick, bulky and uncomfortable. The fabric collection developed on the THERMOLITE® fabric platform aims to solve this main consumer pain point and give lightweight warmth without adding bulky layers.
The other innovations presented by INVISTA were Easy Set LYCRA® fiber for whiter whites, brighter colours and improved hand-feel in molded bras and COOLMAX® fabric for moisture management in innerwear.
About LYCRA® fiber
The LYCRA® fiber brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fiber and other premium stretch fibers and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fiber ingredient can help make garments and the people that wear them look better and feel better. LYCRA® branded fibers are essential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibers are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters.
LYCRA®, FREEF!T®, COOLMAX® and THERMOLITE® are trademarks of INVISTA.