CORDURA® brand fabrics launch new dimensions of durability
CORDURA® Combat Wool™ fabric and fashion/function campaign drive new innovations
CORDURA® Combat Wool™ fabric innovations and the launch of a Fashion/Function campaign featuring designs from Alex Valdman.INVISTA’s CORDURA® brand announces continued momentum of leading brands adopting CORDURA® fabrics. These brand adoptions are coupled with new
Brands including Reebok, Timberland, Thule, Black Diamond, Manhattan Portage, Levi’s, and a long list of others are utilizing CORDURA® fabrics in their new designs. From durable training shorts and rugged skateboarding jeans to technical backpacks and everything in between, the diverse functionality of CORDURA® fabrics is evident in these distinctive collections.
“These latest product adoptions using CORDURA® fabric showcase the wide ranging versatility of our brand. The durable functionality of CORDURA® fabrics is what consumers are looking for in crossover lifestyle and outdoor apparel that is long-lasting and stylish too.” says Cindy McNaull, global CORDURA® brand and marketing director.
Beyond the expansion of host brand adoptions, the CORDURA® brand continues to offer fabric innovations with the introduction of CORDURA® Combat Wool™, a Merino wool and nylon blend that mixes comfort and durability. Chia Her mill has created baselayer and mid layer knits, stretch woven and lightweight non-stretch woven blends with a CORDURA® Naturalle™ fabric shell and CORDURA® Combat Wool™ next to skin, and Burlington recently launched woven CORDURA® Combat Wool™ fabrics in twill, canvas, ripstop, dobby and stretch constructions.
With an eye on crossover lifestyle apparel, the CORDURA® brand also entered into its first collaboration with an individual designer, Alex Valdman, to launch the CORDURA® x Alex Valdman capsule collection. Valdman, a noted designer in the fashion industry, designed a multifunctional jacket and pant using CORDURA® Combat Wool™ fabric that highlight the combination of fashion and function elements for today’s durable lifestyle apparel.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.” To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.