CORDURA® Naturalle™ Fabric Recognized by the FabricLink Network as One of the Top 10 Textile Innovations of the Year
Durable CORDURA® Fabric Technology Showcases the Layers of Versatility Offered by CORDURA® Brand Fabric Solutions
INVISTA’s CORDURA® brand recently received recognition for CORDURA® Naturalle™ fabric from the FabricLink Network’s Top 10 Textile Innovations for 2011. Announced this February, the list represents the best innovations the industry has to offer.
“We’re always looking for the latest and greatest innovations in the fabric industry and our list represents what we found when we went searching for the best-of-the-best,” said Kathy Swantko, president of the FabricLink Network. “Our panel of industry experts chose the recipients based on the novelty of technology and the importance of innovation on the future of specialty fabric and textile marketing.”
Acknowledged as one of the leading innovations in the industry, the CORDURA® Naturalle™ fabric collection was recognized for its stylish approach to high performance, durable fabric solutions. Made with INVISTA qualified full dull luster yarns, CORDURA® Naturalle™ fabrics provide a natural, cotton-like look and feel, with built-in tensile, tear, and abrasion resistance. The collection is available in a wide variety of constructions, including two- and three-layer laminates, as well as stretch wovens and knits combined with INVISTA's LYCRA® fiber, all available with or without specialty performance finishes.
“We are honored to be recognized for this distinguished FabricLink innovation award,” said Cindy McNaull, global CORDURA® brand and marketing director. “We’re also excited to showcase ‘the softer side of durability’ and demonstrate with our wide variety of CORDURA® Naturalle™ fabric offerings that you don’t have to sacrifice comfort for long-lasting performance.”
The CORDURA® Naturalle™ fabric collection is ideally suited for a wide array of end-uses, including performance active wear, technical outerwear, shell weight fabrics, and ready-to-wear apparel. The fabric line is a key component of the CORDURA® brand Apparel Collection, which also features a wide selection of lightweight plain, rip-stop and dobby weaves, as well as circular, flat and warp knits.
For more information about the line and other performance-oriented innovations from the brand, visit www.CORDURA.com.
About the FabricLink Network:
FabricLink.com and TheTechnicalCenter.com are on-line textile resources, which make up the FabricLink Network. FabricLink.com (trade to consumer) and TheTechnicalCenter.com (trade-to-trade) provide information about new products and marketing opportunities for specialty textiles, textile-based products and services. The two sites offer valuable content and technical information; new releases on innovations; fabric descriptions; usage and care; supplier history and contacts. Seven Searchable indexes make the FabricLink Network websites the “go to” resources for developers of textiles, fashion designers, and researchers. In addition, the Network offers effective platforms for all companies to reach other businesses within the supply chain and the consumer.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
Howard, Merrel & Partners
CORDURA® Brand Inquiries
2801 Centerville Wilmington, DE 19808