Expanded offerings for DACRON® brand fiberfill enhance “The DACRON® Difference”
Attendees at this year’s New York Home Fashions Market Week, Sept. 15 – 18, will be able to find a DACRON® brand fiberfill to meet every need as the company showcases an expanded line of DACRON® fiberfill products and technologies for pillows, mattress pads and comforters.
For premium comfort and softness in mattress pads, there’s DACRON® Memorelle™ fiberfill featuring SMART technology, exclusive to Hollander Sleep Products. This light and flexible fiberfill adds a layer of pillow-top softness to the bed in an instant and is more adaptable to the sleeper’s movements to deliver a soft cocoon of luxury.
Also new for mattress pads, pillows and comforters is DACRON® Supreme Loft™ fiberfill, a plush down alternative for unparalleled comfort and support. With its exceptional mix of loft retention and softness, DACRON® Supreme Loft™ fiberfill provides substantial bulk, good bounce-back qualities and lasting fullness.
In pillows, new DACRON® ESSENTIALS™ fiberfill offers more comfort and loft for the value bedding category. DACRON® ESSENTIALS™ fiberfill is engineered to specifically meet the essential qualities consumers need in a pillow with great shelf appeal.
“The DACRON® brand continues to drive quality and innovation, and these new offerings firmly position INVISTA as the leader for the best fiberfill in every segment of the bedding market,” said Curt Schultze, north america business director for INVISTA’s Performance Bedding Products Business. “We are dedicated to providing a wide variety of DACRON® fiberfill technologies and brand extensions to allow all our customers to reach more consumers looking for best-in-category products.”
The DACRON® Difference delivers the best fiberfill for the end use product category. Bedding products made with DACRON® fiberfill are eligible to carry the new DACRON® brand image on packaging. Members of the trade are invited to discover more information on DACRON® at www.dacron.com or to call Margaret Hussey, 937-339-5398.
EDITOR’S NOTE: High-resolution images for editorial use available on request. Please contact Performance Bedding Products Marketing Manager Misti Moore, firstname.lastname@example.org.