INVISTA Apparel Announces Global Organization Changes
New structure to foster innovation and strengthen customer relationships
INVISTA Apparel President Dave Trerotola has announced changes to the global organizational structure of the world’s most influential producer and marketer of differentiated fibre and related textile innovations, including LYCRA® fibre and a host of other high visibility offerings.
In order to foster innovation and enhance service, INVISTA’s spandex business has created a new western region and eastern region to serve its global base of customers.
The western region, led by Max Wiesendanger merges the company’s Europe, Middle East and Africa interests with those of North, Central and South America into a single business unit.
The eastern region, led by Dan Kotkin will include both the South Asia and Asia Pacific markets. Each region will have responsibility for sales and customer value creation initiatives within their respective geographies.
INVISTA’s spandex manufacturing assets, supply chain and commercial development initiatives will be managed globally under the direction of Wally McWalter. Don Burich, who previously led the Americas region, has comparable responsibility for its nylon business.
To facilitate increased consumer and customer input in innovation, INVISTA Apparel’s marketing team will now be more closely integrated with the firm’s global technology team, with both units led by Bob Kirkwood, who previously headed the research and development function and continues to serve as INVISTA’s chief technology officer.
Serge Vigouroux, who previously headed the marketing function for INVISTA Apparel, has assumed new responsibilities in business development and brand strategy.
Dave Trerotola, president of INVISTA Apparel, describes the organizational and management changes as a logical step in the strategic development of INVISTA’s Apparel business.
“These organization changes will enable us to better align global resources with the textile market dynamics of each hemisphere, strengthen our innovation strategies, and intensify customer relationships in mutually productive ways,” Trerotola said.
Do you know the LYCRA® fibre brand?
The LYCRA® fibre brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fibre and other premium stretch fibres and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fibre ingredient can help make garments and the people that wear them look better and feel better.
LYCRA® branded fibres are essential ingredients in fashion today, driving innovation and helping designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibres are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters.
The LYCRA® fibre brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibres businesses.