INVISTA Apparel’s Innerwear Team Welcomes New Global Marketing Director
INVISTA Apparel’s new Global Marketing Director – Innerwear segment joined on October 10, 2011. Based in the Geneva office, Arnaud Ruffin is responsible for identifying opportunities, and prioritizing new initiatives to position and launch new programs with greatest value-add for the Innerwear segment customers in Legwear, Intimate Apparel, and Swimwear sub-segments.
“I am very proud to join INVISTA. It is a very innovative, customer-focused company, providing unique fibre solutions to the textile industry,” Ruffin said. “In my previous roles in the specialty paper industry, I was always involved in identifying new opportunities and generating added value for both customers and my company, and I am looking forward to applying my skills and experience to further the business of INVISTA’s Innerwear segment.”
Ruffin comes from the specialty papers industry where he worked with branded ingredient papers and packaging. He graduated from Grenoble Business School in 1998 and has more than 13 years of experience in sales, marketing, and product development.
Do you know the LYCRA® fibre brand?
The LYCRA® fibre brand is an integral element in many of the world’s leading fashion brands but is often misunderstood. “LYCRA®” is not a fabric or type in its own right. It is not the name of the category of stretch fabrics or clothing. It is the world’s leading brand of elastane fibre and other premium stretch fibres and fabrics that can be combined with many other fabrics such as cotton, wool, leather or even cashmere. It is a brand that delivers the consumer promise of comfort, fit and freedom of movement. A touch of LYCRA® fibre ingredient can help make garments and the people that wear them look better and feel better. LYCRA® branded fibres are essential ingredients in fashion today, driving innovation and working with designers and brands to produce stylish, beautiful clothes. LYCRA® branded fibres are found in all types of garments from underwear and swimwear, jeans and tailored suits to sportswear, hosiery and sweaters. The LYCRA® fibre brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibres businesses.LYCRA® is a trademark of INVISTA.
Christine Do Phan
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